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代理商:大苹果
页数:272
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上传日期:2012-4-18 0:00:00

NET SMART: HOW TO THRIVE ONLINE

Book ID/图书代码: 08260012B53658

English Summary/英文概要: Like it or not, knowing how to make use of online tools without being overloaded with too much information is an essential ingredient to personal success in the twenty-first century. But how can we use digital media so that they make us empowered participants rather than passive receivers, grounded, well-rounded people rather than multitasking basket cases? In Net Smart, cyberculture expert Howard Rheingold shows us how to use social media intelligently, humanely, and, above all, mindfully.

Mindful use of digital media means thinking about what we are doing, cultivating an ongoing inner inquiry into how we want to spend our time. Rheingold outlines five fundamental digital literacies, online skills that will help us do this: attention, participation, collaboration, critical consumption of information (or "crap detection"), and network smarts. He explains how attention works, and how we can use our attention to focus on the tiny relevant portion of the incoming tsunami of information. He describes the quality of participation that empowers the best of the bloggers, netizens, tweeters, and other online community participants; he examines how successful online collaborative enterprises contribute new knowledge to the world in new ways; and he teaches us a lesson on networks and network building.

Rheingold points out that there is a bigger social issue at work in digital literacy, one that goes beyond personal empowerment. If we combine our individual efforts wisely, it could produce a more thoughtful society: countless small acts like publishing a Web page or sharing a link could add up to a public good that enriches everybody.

Chapter:
1. Attention! Why and How to Control Your Mind’s Most Powerful Instrument
2. Crap Detection 101: How to Find What You Need to Know, and How to Decide If it’s true
3. Participation Power
4. Social-Digital Know-How: The Arts and Sciences of Collective Intelligence
5. Social Has a Shape: Why Networks Matter
6. How (Using) the Web (Mindfully) Can Make You Smarter

Chinese Summary/中文概要: 使用網路時不只要會搜尋資料…每個人都有機會利用網路發出自己的聲音影響他人!

90年代網際網路向公眾開放後,網路已經全面改變我們的生活。資訊量爆炸如洪水般襲來。需要任何的資料時只要在入口網站,輸入關鍵字後即可輕易到上萬筆資料,但在成千上萬的資料中,你該如何從中做選擇,得到實用的資訊,而不把時間浪費舊資料、網路謠言中。
懂得掌握這些要訣後,你可以不再只是單方面被動接收,而是有機會更進一步的影響他人!
2010年首次出現網路媒體拿下普立茲新聞獎。當年獲獎的非營利性網路媒體ProPublica僅有32名員工(目前42名),他們利用網路為媒介,為鮮少人關注的議題發聲。今年由另外兩家網路媒體哈芬登郵報(The Huffington Pos)、政治新聞網站Politico獲獎,傳統報業包辦獎項的情況已不再。更加揭示網路媒體時代的來臨,每個人都有機會利用網路發出自己的聲音影響他人。(Iris)

Awards/获奖情况:"The social media landscape changes quicker than you can say ’future shock.’ As soon as you think you’ve mastered one network, another pops up, demanding its share of time and attention. Thank goodness, then, for Howard Rheingold. He has identified the skills—simultaneously old-fashioned and cutting-edge—that not only will help you thrive in this tumultuous world, but also help you shape social media into a force for good. Net Smart is a lifeboat for people who want to participate in new technologies without drowning in the flood."---Daniel H. Pink, author of Drive and A Whole New Mind

“A desperately needed and wonderfully written guide to being literate in today’s digital, always-on world. This book is not just descriptive. It articulates a comprehensive set of social norms, practices and protocols that help us unleash the collective power of networked intelligence. And, yes, using the web mindfully can indeed make us smarter, as this book will illustrate. A must read for anyone wanting to thrive in today’s increasingly connected world.”---John Seely Brown, Former Chief Scientist of Xerox Corp and Director of Xerox Palo Alto Research Center; co-author of A New Culture of Learning

“Education today is woefully inadequate. It’s about teaching people information and skills as if we’re alone and disconnected, stocking knowledge and tools in our brains. Today, it is important to learn how to find information and how to collaborate. Written in the traditionally smart and fun-to-read Rheingoldian style, Net Smart is the guide on how to think, learn, survive and thrive in the post-internet era. An essential guide and a must-read!”---Joichi Ito, Director, MIT Media Lab

About the Author/作者介绍: Howard Rheingold出生於1947年出生於鳳凰城。目前是位知名評論家、作家。出版多本著作,主要是探討網路、智慧型手機等...現代傳播媒體與大眾的關係,以及未來發展。
Howard Rheingold, an influential writer and thinker on social media, is the author of Tools for Thought: The History and Future of Mind-Expanding Technology, The Virtual Community: Homesteading on the Electronic Frontier, and Smart Mobs: The Next Social Revolution 

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Rights Status/版权销售情况:Simplified Chinese/简体中文:AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文:AVAILABLE(到期可授)

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