BRAIN TRUST: 93 TOP SCIENTISTS REVEAL LAB-TESTED SECRETS TO SURFING, DATING, DIETING, GAMBLING, GROWING MAN-EATING PLANTS, AND MORE!

Book ID/图书代码： 09287012B54021

English Summary/英文概要： Blind Them…with SCIENCE!

How much better would your life be if you had an army of Nobel Laureates, MacArthur ‘geniuses’ and National Medal of Science winners whispering tips in your ear about your body language, or how to resist that impulse purchase you’ll regret tomorrow, or when to sell your car—or even helping you trick your spouse into doing the dishes?

With this mighty little tome, you can have the next best thing--because Brain Trust is packed with bite-sized scientific wisdom on our everyday challenges, hand-delivered to you direct from the galaxy’s biggest brains. Based entirely on interviews with an incredible lineup of luminaries from the fields of neuroscience, economics, anthropology, music, mathematics, and more, Brain Trust is full of cutting-edge science that’ll help you see the real world better—and smarter.

Discover:

--what advanced math can teach you about getting all your chores done today
--how creating a ‘future self’ can help you shop smarter at the grocery store
--what prairie voles can teach us about love
--how the science of happiness can help you trick lawyers into doing charity work
--the components of gullibility, and how they can help you scam-proof yourself
--the secrets to building your very own army of cyborg beetles
--how memetic information can help you exploit altruism for good…or evil
--why eating for eight hours can help you lose weight
--the behavioral economics behind selling your junk for big bucks on eBay
--how to get more plasure for less price

…And much, much more.

Chinese Summary/中文概要： 生活中該如何喚醒記憶，運用那些似曾相識的理論？

三角函數、物質守恆、牛頓三大運動定律等…
從小到大你一定懷疑過，為什麼要讀這些書？反正以後也用不到！
等等！是用不到，還是你不會用？

作者Garth Sundem訪問了一群諾貝爾獎、麥克阿瑟天才獎(MacArthur ‘geniuses’)、美國科學獎章(National Medal of Science)的得主們。不再只是經驗分享，而是敎你如何實際運用這些從小到大學過的理論解決生活中的大小事。
- 高等數學幫助你料理好家務事
- 創造「未來的自己」（future self）讓你在雜貨店能夠更加精打細算
- 草原田鼠(prairie voles)教導我們關於愛人這件事情
- 分泌快樂的化學因子，讓律師們也甘願投入慈善事業
- 為什麼連吃八小時還是能瘦？
- 利用行為經濟學，在eBay把儲藏室中堆積如山的垃圾變黃金
…And much, much more.(Iris)

Awards/获奖情况：

About the Author/作者介绍： Garth Sundem畢業於康乃爾大學。美國知名科普類作家，曾出版二十多本書籍。喜好以貼近生活的趣味方式，引導大眾認識數學等科普類話題。經常為各大平面媒體撰寫專欄，也是許多節目的固定來賓，目前與家人定居於加州。http://garthsundem.com/
GARTH SUNDEM works at the intersection of math, science and humor, with a background including a growing list of bestselling books, a Magna Cum Laude pre-med/music degree from Cornell University, and math-for-hire for mobile app and tech companies. In addition to conferences, colleges, and bookstores, you may have seen Garth’s work on the Science Channel where he’s a frequent onscreen contributor, online at his popular blog (scientificblogging.com), or in magazines including Esquire, Wired, Publisher’s Weekly, and Congressional Quarterly.
Garth grew up on Bainbridge Island, a short ferry ride from Seattle, where his dad----a former President of the American Accounting Association----taught for 34 years in the UW business school. Garth lives in Ojai, California with his wife, two small kids, and one large Labrador, commonly found shoulder-deep in Ojai’s municipal fountain (the dog, not the kids; the kids only go in up to their knees).
Stay tuned for more fun, fascinating and sometimes useful books nestled at the nexus of pop and science.

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE(到期可授)

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