LIKE A VIRGIN: SECRETS THEY WON’T TEACH YOU AT BUSINESS SCHOOL

Book ID/图书代码： 11340012B54052

English Summary/英文概要： Like a Virgin is business advice from the best in the business whether you are interested in setting up your own business, improving your leadership skills or simply looking for inspiration from one of the greatest entrepreneurs of our time.

In Like A Virgin, Richard Branson brings together some of his best advice, collected from his internationally syndicated New York Times column, which appears in publications all over the world, from India to Australia and the Bahamas. From his ’Top 5 secrets of Business Success’, to hard hitting discussions about the global financial crisis, Branson distills and shares the wisdom and experience that have made him one of the world’s most recognized and respected entrepreneurs.

- Five Secrets To Starting A Business
- People Power
- Nice Guys Can Finish First
- The Weakest Link
- Business Philosophy
- Screw You, Goliath!
- The Importance Of Not Being Earnest
- The Perfect Pitch
- The Opportunity Of Risk
- Private Space
- They Say
- A Perfect 10
- If You Never Make Mistakes
- The Customer’s Always Right
- Brand Awareness
- Steve Jobs
- First Impressions Are Huge
- To Win The War On Drugs
…And much, much more.

Chinese Summary/中文概要： 偉哉商學院,感謝我沒進去過那！

維京集團(Virgin Group)，英國最大的民營集團，旗下的相關企業高達兩百多家，從金融業到航空業，各行各業幾乎都可以看見紅白相間的維京商標。
創辦人理查．布蘭森(Richard Branson)是位充滿傳奇色彩的億萬富翁，世人對他的評價褒貶不一。不管是成功的行銷者，或是作秀的暴發戶。每次維京的驚人之舉，必能成功博得版面。
為什麼維京習慣選擇進入那些成熟的市場？雖未取得市佔率第一，其創新的產品和服務，總會為市場掀起一波新革命！
本書集結作者在紐約時報發表的專文，當中內容包含成功經營企業的五大秘訣，個人多年的商場經驗，以及眼前的世界金融危機。這次不需透過別人，理查．布蘭森親自告訴眾人那些商學院絕對沒敎過的事情！(Iris)

Awards/获奖情况：

About the Author/作者介绍： 維京集團的創辦人兼董事長理查．布蘭森爵士(Sir Richard Branson)。1950年出生在一個中產階級的家庭，畢業於Stowe中學。從小便十分有商業頭腦，二十歲時創立郵購公司Virgin，也就是目前的維京集團的雛形。之後創立維京唱片帶來巨大的成功後，投入航空事業－維京大西洋航空公司(Virgin Atlantic Airways)。度過一次又一次的危機後，不斷的擴張成就了目前的事業版圖。直到現在理查．布蘭森身上依然有用不完的點子與活力。
Richard Branson was born in 1950 and educated at Stowe School. It was here that he began to set up Student Magazine when he was just 16. By 17 he’d also set up Student Advisory Centre, which was a charity to help young people. In 1970 he founded Virgin as a mail order record retailer, and not long after he opened a record shop in Oxford Street, London. During 1972 a recording studio was built in Oxfordshire, and the first Virgin artist, Mike Oldfield, recorded "Tubular Bells" which was released in 1973. This album went on to sell over 5 million copies. Since then many household names, including Belinda Carlisle, Genesis, Phil Collins, Janet Jackson and The Rolling Stones have helped to make Virgin Music one of the top six record companies in the world. The equity of Virgin Music Group - record labels, music publishing, and recording studios was sold to THORN EMI in 1992 in a US$1billion deal. The Virgin Group has now expanded into international music Megastores, air travel, mobile, financial, retail, music, internet, drinks, rail, hotels and leisure, with around 200 companies in over 30 countries. Richard is married with two children and spends most of his time at his home on Necker Island.

Format:电子手稿

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE(到期可授)

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