THE POWER OF REPUTATION: STRENGTHEN THE ASSET THAT WILL MAKE OR BREAK YOUR CAREER

Book ID/图书代码： 00431012B54259

English Summary/英文概要： Don’t overlook the most crucial element to success—your reputation.

We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us.

The Power of Reputation offers businesspeople an action plan for creating the kind of reputation that generates trust, inspires confidence, and paves the way for lasting success. Readers will discover how to:

Identify and reinforce the values behind their reputation • Earn respect by respecting others • Engage people through constructive, open communication • Build strong connections by personalizing their approach to everything they do

Featuring interviews with distinguished business figures and containing instructive real-world examples, this book reveals how to leverage the remarkable power of a reputation rooted in authenticity.

Chinese Summary/中文概要： 信譽，是成功的基石
全球最大公關顧問公司 - 博雅(Burson-Masteller Worldwide)前總裁暨執行長Chris Komisarjevsky
以多年經驗、名人採訪及實例，為讀者打造通往不敗地位的名譽

通往成功，最重要的關鍵是「信譽」二字！

於公於私，我們都會以一個人的言語、行動以及成效等方面來觀察評論他人。良好的性格、溝通技巧，以及信任是打造通往成功途徑的必要條件，因此我們必須取得他人的信任

本書作者，博雅公關顧問公司前總裁暨執行長Chris Komisarjevsky採訪許多知名人士，包括勵展博覽集團美洲區總裁 Chet Burchett、美國「公關之父」，博雅創辦人哈羅德•伯森(Harold Burson)、IKEA基金會Stichting Ingka Foundation發言人Per Heggenes、安可顧問公司總裁兼CEO Margery Kraus等人，囊括真實案例於本書，為讀者規劃一套培養信譽的行動計畫，此計畫能培養他人對你的信任，激發自信，使你立於不敗的地位，方法包括:

鞏固自我價值觀以作為信譽的基礎
互敬，才有互信
以開放且有建設性的溝通模式來吸引他人
藉建立個人品牌，以增強與他人的緊密聯繫

Content
INTRODUCTION: Reality, Perception, and Your Most Powerful Asset.
PART ONE: CHARACTER
1 This Is the Era of Personal Character
2 Experiences That Shape Character
3 Define Your Values
4 Authenticity Rules
5 Caring and Respect
PART TWO: COMMUNICATION
6 Seek to Understand
7 Effective Communication
8 Engaging Others
9 Be Personal
PART THREE: TRUST
10 Build a Circle of Trust
11 Overcoming Threats to Trust
12 When You Make a Mistake
13 An Enduring Reputation
14 Reputation Paves the Way(LNL & Eva)

Awards/获奖情况：“Given the growing impact of social media and personal branding on our lives and careers, this book couldn’t be more timely. Komisarjevsky successfully applies his vast experience in corporate reputation management to individual reputation, and shows us that the two actually have much in common.” --- Ron Alsop, author of The 18 Immutable Laws of Corporate Reputation and The Trophy Kids Grow Up
隆恩．艾索普(Ron Alsop)，自由作家、編輯和顧問，曾任《華爾街日報》記者和編輯，著有《千禧世代管理學》(The Trophy Kids Grow Up)及《The 18 Immutable Laws of Corporate Reputation》

“This powerful guide is the definitive book on reputation and your career. It gives you the tools to make the most of your talents and, more important, to prepare you for when things don’t go as planned. As Chris Komisarjevsky makes clear, reputation means every¬thing—especially when the going is as tough as can be.”--- Tom Von Essen, New York City’s 30th Fire Commissioner, during September 11, 2001; author of Strong of Heart
Tom Von Essen，紐約市消防局長，於九一一事件時負責前線救援

“Chris Komisarjevsky provides the perfect combination of thoughtful insight, interesting examples, advice from business leaders, and the specific steps needed so the reader can negotiate the dangerous shoals that can destroy even the most highly cultivated reputa¬tion. Smart strategies throughout for achieving personal and professional goals.”--- Tobe Berkovitz, Ph.D., Associate Professor, Boston University, College of Communication
托比‧伯克維茨(Tobe Berkovitz, Ph.D.)，波士頓大學傳播學教授

“[A] profound and practical book…. Building on a vast store of knowledge and experi¬ence, in captivating style, Chris Komisarjevsky offers readers a wealth of practical advice on what is required to build and preserve a reputation founded on integrity and trust.”--- William C. (Curt) Hunter, Dean of the Henry B. Tippie College of Business, University of Iowa
“Chris Komisarjevsky has managed the reputations of many corporations during his long, successful career as the head of public relations firms—and through this book, he’s sharing with all readers his expertise on building and sustaining a good reputation. Read this book to see how important your good name is—and how to protect your reputation.” --- John Crudele, Financial Columnist, New York Post

“In every career, reputation is king. Chris Komisarjevsky has done a masterful job in describing both the impact of one’s reputation and how to manage it. Essential reading for anyone who cares about their reputation. And that’s virtually everyone.” --- Kevin Goldman, former Wall Street Journal media reporter; and author of Conflicting Accounts: The Creation and Crash of the Saatchi & Saatchi Advertising Empire

About the Author/作者介绍： Chris Komisarjevsky之前在公關界最著名的公司之一：博雅公關顧問公司(Burson-Masteller Worldwide)擔任總裁暨執行長，擁有35年的公共關係年資，於2005年退休。Chris Komisarjevsky也在瑞士國際管理開發學院(International Institute for Management Development)、西班牙企業學院(Spain’s Instituto de Empresa)及美國各大學教授信譽、傳播以及商業課程。合著的著作有《Peanut Butter and Jelly Management》一書。

CHRIS KOMISARJEVSKY retired as worldwide chief executive officer of Burson-Marsteller, one of the world’s leading global public relations and public affairs firms, in 2005, after a 35-year career in public relations. He is the coauthor of Peanut Butter and Jelly Management.

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE(到期可授)

Sales in other countries/其他国家销售情况：

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