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代理商:大苹果
页数:280
定价:12.99 英镑
上传日期:2012-5-10 0:00:00

SHOW ME THE MONEY: HOW TO FIND THE CASH TO GET YOUR BUSINESS OFF THE GROUND

Book ID/图书代码: 04560012B54314

English Summary/英文概要: In difficult markets and uncertain times, entrepreneurial ideas thrive. Usually highly ingenious at identifying new opportunities, entrepreneurs are extremely adept at sowing successful seeds in the otherwise rockiest of grounds. But ideas can only get you so far and many entrepreneurs fail when they come to the major hurdle: how to find the money necessary to get their business off the ground.

Show Me The Money is an absolutely invaluable guide to uncovering the capital required to start or grow a business. Aimed at individual and small enterprise entrepreneurs looking to raise up to £1 million, it explains how to evaluate your business, determining what stage you are at, when you will need investment, and how much. It then explains what the sources of finance, from banks to government initiatives to angel investor networks. Matching your business to the most appropriate source of capital, Show Me The Money provides an expert walkthrough of how to secure investment, from the elevator pitch to the terms of the deal.

Written by three seasoned and highly successful entrepreneurs from Cambridge, and featuring contributions from both leading entrepreneurs and investors, Show Me The Money brings together the brightest ideas with the best investors.

Chinese Summary/中文概要: 在市场困难和不明确的时代,创业的理念得到大力支持。通常新机会的发现非常巧妙,企业家非常善于在其他不稳定的领域播种成功的种子。但想法只能让你走这么远,很多创业者都会失败,当面临主要障碍:如何寻找资金让你的企业起步。

《给我钱》绝对是揭露启动或发展事业所需资金的宝贵指南。针对个人和小型企业的企业家寻求筹集高达1亿英镑 的资金,它解释了如何评估你的业务,确定你是在哪个阶段,什么时候需要投资以及需要多少。接着,它解释了资金的来源,从银行到政府倡议到天使投资人网络。《给我钱》教您匹配与企业最合适的资金来源,并提供了专家如何保护投资的演练,从电梯游说到交易条款。

由来自剑桥的经验丰富和非常成功的企业家所写,以及来自著名企业家和投资者的特别贡献,《给我钱》汇集了最好的投资者们夫人各路想法。(LNL)

Awards/获奖情况:Professor Alan Barrell and his colleagues have written a remarkable book. It offers important information based on academic research in an interesting and entertaining way. The book tackles the problems entrepreneurs face in fundraising in a fresh and encouraging manner. The writers have chosen to approach the serious contents using a framework that offers a lot of practical examples and clever quotations supporting the message. The book is full of heavy facts and includes a lot of theoretical knowledge. As such it offers a great tool for all learners. It gives a thorough idea of mathematical valuations and financial ratios that can be vital tools for an entrepreneur in distress. The book also acts as an encouraging and gentle guide to entrepreneurship by giving examples of interesting cases to show that "it can be done". Despite heavy informative contents the book is easy and enjoyable to read." --Juhani Nieminen, Adjunct Professor, Lahti University of Applied Sciences

About the Author/作者介绍: 白瑞教授是创业学习中心,朱迪商学院,剑桥大学的企业家。

大卫•吉尔是剑桥圣约翰创新中心的常务董事。 马丁•里格比是一个风险投资家和企业家。他于1993年创立了ET资本有限公司,一个早期科技投资公司,从那时起已投资超过40个创新技术的企业,主要是在网络服务,软件和硬件方面。

Professor Alan Barrell is entrepreneur in residence at the Centre for Entrepreneurial Learnings, Judge Business School, University of Cambridge.

David Gill is Managing Director of St John’s Innovation Centre, Cambridge. Martin Rigby is a venture investor and an entrepreneur. He founded ET Capital Limited, an early stage technology investment firm, in 1993 and since then has invested in over 40 innovative technology businesses, principally in network services, software and hardware.

Format:TRADE PAPERBACK

Rights Status/版权销售情况:Simplified Chinese/简体中文:AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文:AVAILABLE

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