DESIGN FIRMS OPEN FOR BUSINESS

Book ID/图书代码： 00410012B54334

English Summary/英文概要： Insights and images of the inner workings of more than 40 design firms from around the world.

While many young designers perceive a design studio to be little more than a table and computer, the majority of businesses consider the physical locale and architectural surroundings of a firm to be as important as the work that is produced. Design Firms Open for Business is a firsthand look inside studios and offices, both large and small, from all over the world. Designers reveal their thinking about a broad spectrum of important issues, ranging from the names they selected to the underlying philosophy of their practices to the business models they employ. Profusely illustrated with photos of both specific work and working environments, this book provides a unique blend of analysis and biography rolled into one. Each firm is placed in the spotlight, providing an array of successful models to consider by those who are looking to start their own ventures and by those experienced professionals looking for fresh ideas.

Chinese Summary/中文概要： 许多年轻设计师认为一个设计工作室只不过是一张桌子和一台计算机,但是大多数企业认为物理位置和周围建筑环境对于一个公司来说，与工作同样重要。《设计公司开业》是演播室和办公室的真实情景再现，包括了来自世界各地的各种规模的演播室和办公室。设计师们透露，面对重要问题时他们会考虑的很广泛,从名称的选择，到实践的潜在哲学，再到他们采用的商业模式。这本书在介绍具体工作和工作环境的时候插入了生动的照片,是独特的混合分析与传记的合体。这本书中的每个公司被放置在聚光灯下,为那些希望开业的人以及那些有经验的专业人士寻找新鲜想法提供了一系列的成功模型。(LNL)

Awards/获奖情况：

About the Author/作者介绍： 史蒂文•海勒是“作为作者+企业家的MFA设计/设计师项目”的联合创始人和联合主席，视觉艺术学校“设计批判中的MFA和交互设计中的MFA项目”的联合创始人。他从事纽约时报艺术导演工作三十三年,现在为纽约时报书评的视觉专栏写文章。他是“Print, EYE, and Baseline”杂志的特约编辑，并且写博客“海勒日记”，这个博客非常受欢迎。他是关于设计和流行文化的130多本书的作者或编辑。获得了1999年AIGA的终身成就奖，以及2011年的史密森尼国家设计大奖“设计思维”奖,现居住于纽约。Lita Talarico是纽约市视觉艺术学校“作为作者+企业家的MFA设计/设计师项目”的联合创始人联合创始人兼联合主席。过去三十年，她一直活跃在架构和图形设计的世界里，从事制作人、编辑、作家和教育家等职业。她的书包括《排版速写》,《设计企业家》和《图形:在速写世界里最伟大的平面设计师》。她在世界各地针对设计创业精神进行授课和讲演。她基本上生活在纽约。

Steven Heller is the co-founder and co-chair of the MFA Design / Designer as Author + Entrepreneur program and co-founder of the MFA in Design Criticism and MFA in Interaction Design programs at the School of Visual Arts. For thirty-three years he was an art director at the New York Times, and currently writes the Visuals column for the New York Times Book Review. He is contributing editor to Print, EYE, and Baseline magazines, and writes the popular blog THE DAILY HELLER. He is the author or editor of over 130 books on design and popular culture. The recipient of the 1999 AIGA Medal for Lifetime Achievement and the 2011 Smithsonian National Design Award for “Design Mind,” he lives in New York, New York.

Lita Talarico is the co-founder and co-chair of the MFA Design / Designer as Author + Entrepreneur program at the School of Visual Arts in New York City. She has been active for the past thirty years as a producer, editor, writer, and educator in the worlds of architecture and graphic design. Her books include Typography Sketchbooks, The Design Entrepreneur, and Graphic: Inside the Sketchbooks of the World’s Great Graphic Designers. She teaches and lectures on design entrepreneurialism around the world. She is based in New York, New York

Format:

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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