THE ROAD TO CO-OPERATION: ESCAPING THE BOTTOM LINE

Book ID/图书代码： 05230012B54483

English Summary/英文概要： This critical and informed protest against the absurdity and dishonesty of neoclassical economic theory as it has progressed through the 20th century down to the present, sheds new light on the predicament faced in 2012. In The Road to Co-operation, Pearson highlights the dangers of using unrealistic mathematical models of human, organisational and market behaviour to guide policy prescriptions. He shows the damage done to real economies, markets, firms and people, by the unwarranted trust in unregulated markets, proclaimed by Friedman and colleagues, promulgated by academia and adopted by the financial-political-corporate nexus, now dominant in Anglo-American jurisdictions.

Though real markets work better than known alternatives, Pearson makes the crucial distinction between the real and the speculative-financial, where totally different realities apply. Failure to make that distinction has transformed financial sectors from supportive of the real economy, to exploitative and sometimes fraudulent.

Pearson provides a comparative analysis of corporate governance theory, law, and practice in different jurisdictions, including the self-destruction of post-mature Anglo-American governance with the more robust custom and practice in the industrial economies of Germany and Japan and emerging economies of China and India, which all exercise care for their real economic strengths and provide object lessons for governance in UK and US.

The Road to Co-operation proposes realistic changes in policy and practice, in the context of sustainability, which would be prerequisite to recapturing real long term economic success on a co-operative and non-exploitative foundation. It will be invaluable for today’s business faculty, students and practitioners as well as the ’madmen in authority’.

Chinese Summary/中文概要： 这是一项重要的知名抗议，它自20世纪发展至今，反对新古典主义经济原理的荒谬和虚假，为面对2012年的困境提供了新角度。在《通往合作的道路》一书中，皮尔森强调，利用不具有实际意义的数学模型，如人类、组织和市场行为等模型，来引导政策规定是极具危险性的。他向我们展示了轻信无管制市场给现实经济、市场、公司和人们所带来的损失，这由弗里德曼和其同事宣布，由学术界公布，获金融、政治和公司各方采纳，现在，它已在英美司法管辖区占主导地位。

尽管实体市场的运行优于其它已知选择，皮尔森对现实金融和投机金融作了重要区别，两者指向完全不同的现实应用。由于未能正确理解两者的区别，金融机构从支持实体经济变为支持剥削，甚至有时支持欺诈。

皮尔森就不同行政辖区的企业管理理论、法律和实践作了一个比较型分析，包括将带有自我毁灭性的成熟英美管理模式和下列国家比较，如拥有强健制度和实践能力的工业经济体德国和日本，及新兴经济体中国和印度，这些国家都很重视实体经济优势，这为英国和美国的管理提供了客观经验。

《通往合作的道路》提倡在可持续前提下，实际改变政策和实践，这是在合作和不剥削基础上重获长远经济成功的先决条件。这对今天的商学院、学生、从业人员、以及“疯狂的行政者们”都是极其珍贵的。(LNL)

Awards/获奖情况：在这个管理既被称颂又同样被咒骂的时代，能读到这样一本书真是令人兴奋。它提供的建议兼具理智性和激进性，能切实为改变现状作出贡献。戈登•皮尔斯对短期股东关注和贪婪管理问题的诊断十分精准，这是一本值得一看的书，任何想要创建共同、公平未来的人都不妨一看。’——沃里克大学商学院。马丁•帕克教授

‘那些认为最大化股东利益是且必须作为我们理解管理和业务的重点的人，请再想想！皮尔斯就管理和企业政策给出了一个具有说服力的、有趣的、非常令人信服的评论，同时他还为一个面临后信用危机的世界提供了实用的解决之道。’——曼彻斯特都会大学商学院金融研究教授，戴维•利斯

‘戈登•皮尔斯的《通往合作的道路》是一次清醒的批判，它批判了对新自由主义经济学说的狂热和该学说对‘最大化股东利益’的推崇。尤其值得一提的是，他提出应在较长期限内衡量人的得失，这和亚当•私密的观点相左。我毫不犹豫地推荐这本书。’——英国特许管理协会的作者和主题专家，菲利普•怀特利

’In an era when management is celebrated and damned in equal measure, it is exciting to find a book which offers sensible but radical suggestions for actually doing something about it. Gordon Pearson’s diagnosis of the problems of short term shareholder focus and management greed are spot on, and this is a book I would recommend to anyone who wants to build a collective and fairer future.’---Professor Martin Parker, Warwick Business School, Warwick University.

’For anybody who thought that maximising shareholder value is and should be the main focus of our understanding of governance and business, think again! Pearson provides a cogent, entertaining and thoroughly compelling critique of governance and corporate policy while offering practical alternatives for a post credit crisis world’.---David Leece, Professor of Financial studies, Manchester Metropolitan University Business School

’Gordon Pearson’s The Road to Cooperation is a lucid critique of the cult of neo-liberal economic orthodoxy and its celebration of ’maximising shareholder value’. Particularly telling is the contrast with the view of Adam Smith that self-interest should be gauged over the longer term. I unhesitatingly recommend this book.’---Philip Whiteley, Author and Subject Matter Expert for the Chartered Management Institute.

About the Author/作者介绍： 戈登•皮尔斯拥有长期的工业和学术经历，他独创视角，关注经济理论和行为理论对现实企业管理的影响。他在制造业的从业经历延伸至一般管理和战略管理。他的博士学位主要研究创新和公认重要的战略和文化。这是他的第七本书，上一本是《管理的兴起与衰落》，两本书都于2009年由高尔出版社出版。请访问他的博客：www.gordonpearson.co.uk

With a long industrial and academic experience, Gordon Pearson has carved out a distinctive position focusing on the impacts of economic and behavioural theory on the practical realities of business management. His practitioner experience in manufacturing extended to general and strategic management. His PhD focused on innovation and identified strategy and culture as critical. This is his seventh book and follows The Rise and Fall of Management, also published by Gower in 2009. Read his blog at www.gordonpearson.co.uk

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