50 IDEAS TO TRAIN YOUR SALES: STAFF IN 15 MINUTES A DAY FOR RETAIL MUSIC BUSINESSES

Book ID/图书代码： 05793012B54588

English Summary/英文概要： Many retailers don’t have regular sales meetings. Sales people come and go, so ongoing training is necessary. A little training for even a few minutes a day can work wonders. It’s amazing how much business can be increased with just a little knowledge passed along on a daily basis to the sales staff. You don’t need volumes of sales-training material with charts and graphs. You can easily do it before you open for business, with the staff around, in about 10 to 15 minutes a day. Spend 10 to 15 minutes every day on just one subject with your sales team, and you’ve spent over an hour a week, covering six different subjects. This is something you can easily start today. This book presents 50 ideas for 10- to 15-minute sales meetings-ideas music retailers can give their sales staffs, whether full time or part time, to use as soon as their doors open. Take the ideas you like best and give them a try.

Chinese Summary/中文概要：
很多零售商都不會定期開會培訓銷售人員。銷售員們來來往往不會在辦公室長待，所以時不時做培訓是有必要的。每天花幾分鐘做一下培訓就能給你帶來驚喜。每天就給銷售員傳授一點點經驗能有什麼效果？其實，你沒必要用一大推圖示和資料資料給銷售上課，你只需在每天工作開始前，召集好銷售員，進行10到15分鐘的培訓，討論一個主題，這樣你一周只需花一個小時就能討論6個主題。這種方法簡單方便，今天你就可以試一試。

本書為您列出了音樂零售商給他們的銷售員進行10-15分鐘培訓的50個主題。現在就從中選一些點子嘗試一下。（Celia）

Awards/获奖情况：

About the Author/作者介绍：
Bob Popyk是一位專欄作家。他就銷售和市場策略這個主題寫專欄和專著有30年之久。他每月還為美國工業和貿易報刊寫專欄。他的書包括《Bob Popyk》、《Frankly – Just Between Us》、《Marketing Beyond Your Front Door》。他在上百場會議和各國銷售會議上演講，為世界各地的各行各業製作銷售培訓光碟。他建立了位於紐約的Bentley-Hall 有限公司，為高端產業零售商提供市場和銷售戰略，比如為定向出版、公關和通訊公司提供諮詢服務。

Bob Popyk (Brewerton, NY, and Ormond Beach, FL) is an author and columnist, writing articles and books on sales and marketing strategies for over 30 years. His monthly columns appear in many national industry and trade magazines. His books include Here’s My Card, Frankly – Just Between Us, and, most recently, Marketing Beyond Your Front Door. He has addressed hundreds of conventions and sales meetings across the country and has produced a number of industry-specific videos that are distributed worldwide. He is the founder of Bentley-Hall Inc., a New York-based custom publishing, public relations, and communications company, specializing in sales and marketing strategies for high-ticket retail companies and associations.

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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