GUERRILLA DEAL-MAKING: HOW TO PUT THE BIG DOG ON YOUR LEASH AND KEEP HIM THERE
Book ID/图书代码： 03923412B54685
English Summary/英文概要： A major addition to the best-selling Guerrilla Marketing series. Focuses on winning big when dealing with big dogs and other guerrillas. 100 very unique and extremely powerful deal-making weapons plus 265 more. And 400 counter-weapons to overcome each and every maneuver you encounter. Read it--you’ll discover such unusual techniques as the swarming ambush and the rule of three. You’ll stop losing. You’ll become a consistent winner.
Why a book on guerrilla deal-making? Because people envy those who are more powerful than they are. They want to bring the big dog down to their own level. If they succeed, they’ll feel better about themselves. That’s why Jay Conrad Levinson’s guerrilla books have sold over 30 million copies--Jay doesn’t just promise to empower small businessmen, he actually becomes the wind beneath their wings. It’s a natural! Empowerment! How to get powerful people--big dogs--to do what you--the small guerrilla--want them to do! Your impossible dream--actually controlling big dogs--seems within your reach. (A lot better than just catching their attention.) So millions of people buy Jay’s books. And when they’re in serious negotiations with big dogs, they’ll buy "Guerrilla Deal-Making"!
Chinese Summary/中文概要： 如何在談判桌上「以小博大」
如何以游擊戰術來增加成交機會? 如何以游擊戰術來增加成交機會?
本書結合東西方商場智慧: 唐納川普的游擊行銷技巧與應用毛澤東的游擊戰術於商場網羅客戶。
現實世界是個巨大的談判桌，本書提供超過100種交易技巧包含:
*如何與你的老闆談判
*如何放軟身段和傲慢的生意人交易
*如何消除客戶的「偏見」
游擊行銷之父傑．李文生這次全面精闢分析在成交之前，什麼時候該積極投入，什麼時候該採取防守，何時該介入 何時該合作。還有如何避免商場詐術，全面增加成交機會。(Chris)
Awards/获奖情况：
About the Author/作者介绍： 首創「游擊行銷」理念，利用各種行銷策略創造利潤，在全球最有影響力的行銷專家-傑.康瑞德.李文生(Jay Conrad Levinson)。所謂「游擊行銷」：擺脫傳統的行銷方法，以微薄預算吸引消費者目光的反傳統行銷策略。這位游擊行銷之父認為行銷首重品牌與消費者之間的互動，他創造獨特的傳播模式，在世界各地的企業、培訓機構和一流院校舉辦過無數次游擊行銷講座，致力於為全世界各種企業提供行銷創新的咨詢服務。
Dr. Donald Wayne Hendon has valuable information that nobody else in the world has. He has given several thousand seminars and consulted for firms in 36 nations on six continents--from Saudi Arabia to Australia. He has made deals with executives from 54 nations, using more than 300 tactics in his repertoire. Each nation has a unique negotiating style, and Dr. Hendon knows these styles intimately--the specific tactics used the most by executives in those countries when they buy and sell, when they wheel and deal. Don trains his clients thoroughly. He gives them the power to win big--and to win often--when they negotiate with people from these nations. Contact him and become more powerful when you make deals.
傑．李文生的《游擊行銷系列》，在全球已銷售多達三千多萬冊。
Jay Conrad Levinson, the father of Guerrilla Marketing, is the author of the best-selling marketing series in history. His books have sold more than 30 million copies worldwide.
Format:TRADE PAPERBACK
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)
Complex/Traditional Chinese/繁体中文：AVAILABLE(到期可授)
Sales in other countries/其他国家销售情况：
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