TWO BILLION EYES: THE STORY OF CHINA CENTRAL TELEVISION
Book ID/图书代码： 12861012B55015
English Summary/英文概要： As China navigates the murky waters of a “third way” with liberal economic policies under a strict political regime, the surprising battleground for China’s future emerges in the country’s highest rated television network—China Central Television, or CCTV.
With 16 internationally broadcast channels and over 1.2 billion viewers, CCTV is a powerhouse in conveying Chinese news and entertainment. The hybrid nature of the network has also transformed it into an unexpected site of discourse in a country that has little official space for negotiation. While CCTV programming is state sponsored—and censored—the popularity and profit of the station are determined by the people. And as the Chinese Communist Party seeks to exert its own voice on domestic and international affairs, the prospect of finding an amenable audience becomes increasingly paramount.
Through a series of interviews with a fascinating cast of power players including a director of a special topic program that incited the 1989 student movement, current and past presidents of CCTV, and producers at the frontline of the network’s rapidly evolving role in Chinese culture, celebrated media analyst Ying Zhu unlocks a doorway to political power that has long been shrouded in mystery.
Chinese Summary/中文概要： 在严格的政治体制下中国正蹚在“第三条发展道路”—自由经济政策—的浑水当中。与此同时，决定中国未来发展的战场却出现在这个国家收视人群最大的电视台—即中国中央电视台，英文简称为CCTV。
CCTV现开办有16套开路播出的电视节目 ，拥有超过12亿的观众，成为中国播放新闻以及娱乐节目的动力室。此外，中央电视台是一家混合型事业单位，这一性质将其打造为意想不到的对话场所，几乎没有可以谈判的官方空间。尽管中央电视台受到国家资金赞助以及审查，可是电视台的受欢迎程度以及盈利状况却是由人民群众决定的。中国共产党积极在国内外重大事件上施加影响力，因而寻找到可靠的听众群变得日益重要起来。
在本书中，知名媒体分析家朱英（ Ying Zhu）采访了一批充满魅力的“权力玩家”，包括曾今报道过1989年“学潮”、一项特别专题节目的负责人、CCTV现任以及历任台长以及促进中国文化迅速发展、奋斗在一线的电视节目制作人，进而打开了一条通往长久以来不为人知的政治体质的大门。（XMM）
Awards/获奖情况：
About the Author/作者介绍： 朱英（ Ying Zhu）是纽约市立大学史泰登岛学院媒体文化专业的教授以及美国国家人文基金会的研究员之一。她已经参与创作和编辑了其它七部作品，包括《中国改革后的电视台》和《改革时期的华语电影》。目前，作者定居于美国的东海岸。Ying Zhu is a professor of media culture at the City University of New York, College of Staten Island. The recipient of a fellowship from the National Endowment for the Humanities, she is the author or editor of seven other books, including Television in Post-Reform China and Chinese Cinema During the Era of Reform. She resides on the East Coast.
Format:电子手稿
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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