GREENWASH: BIG BRANDS AND CARBON SCAMS
Book ID/图书代码： 01899512B55297
English Summary/英文概要： Going green is the new black for big business. But how real is the climate-friendly revolution that’s being advertised? Toyota reckons Mother Nature drives a Prius, Ford wants us to ’Join the Green Revolution’, and McDonald’s has painted its famous golden arches green. Facebook has even ’friended’ Greenpeace. But are big brands and the celebrities endorsing them really as green as they claim? In Greenwash, in the tradition of Fast Food Nation and No Logo, Guy Pearse looks behind the corporate fa??ade - and what he finds will startle you. Nothing is sacred and no one is safe from scrutiny in this exposé of carbon scams: not the Prius or the Nissan LEAF, not the World Wildlife Fund or Earth Hour, not Oprah or Leonardo DiCaprio. For consumers trying to shop the planet green, Greenwash is a wake-up call. It’s also an entertaining and practical book that helps consumers to pick the truly green businesses from the greenwashers and to demand a higher environmental standard from all. Praise: ’Guy Pearse’s welcome book reveals the difficulty of judging the benefits and real environmental costs of the way we live.’-David Suzuki ’Guy Pearse travels the sewers of misinformation to show us exactly how, from banks to airlines, there’s a growth industry in green horseshit. But, after hosing himself off, Pearse also presents us with a far more thoughtful analysis than I’ve read in other exposés of greenwashing.’-Raj Patel, author of Stuffed and Starved and the New York Times bestseller The Value of Nothing ’Before I read Greenwash I thought I could no longer be shocked by the skulduggery of the marketers. How wrong I was. Read Greenwash to be reminded why advertising is called the dark art and how marketing has become the most destructive force on the planet.’-Clive Hamilton, author of Affluenza and Requiem for a Species
Chinese Summary/中文概要： 走向绿色是大企业的新谎言。但是气候友好型革命的广告如何才能真正实现？丰田认为贴近大自然要驾驶普锐斯，福特希望我们“加入了绿色革命”，麦当劳把著名的金色拱门漆成绿色。Facebook甚至发起了绿色和平组织。但大品牌和名人真的像他们声称的那样支持绿色？在《漂绿》中，在快餐国家和无标志的传统里，盖伊??皮尔斯查找了企业门面的背后——他的发现将吓你一跳。在这个碳骗局的揭露中，没有什么是神圣的，没有什么通过了安全审查：不管是普锐斯还是日产聆风，无论是世界野生动物基金会还是地球一小时，不管是奥普拉还是莱昂纳多??迪卡普里奥。对于试图绿色购物的消费者，《 漂绿》是一个警醒。同时它也是一本有趣和实用的书来帮助消费者挑选真正的绿色企业，要求更高的环境标准。赞美：
“盖伊??皮尔斯受欢迎的书展示了判断好处的难度以及我们生活方式的真正环保成本。”——大卫??苏祖吉
“盖伊??皮尔斯浏览了错误信息的管道，告诉我们，从航空公司到银行这个绿色产业是如何成长起来的。但是，拍完自己的马屁后，皮尔斯也为我们展示了一个比我读过的任何暴露漂绿的书都要深思熟虑的分析。”——拉吉??帕特尔，《粮食战争》和纽约时报畅销书《价格战争》的作者
“在我读《漂绿》之前，我以为我再也不会对市场营销的欺骗感到震惊。但是，我错了。《漂绿》提醒我们为什么广告被称为黑暗艺术，以及市场营销是如何成为这个星球上最具破坏性的力量的。”——克莱夫??汉密尔顿，《富贵病》和《安魂曲物种》的作者(LNL)
Awards/获奖情况：“盖伊??皮尔斯受欢迎的书展示了判断好处的难度以及我们生活方式的真正环保成本。”——大卫??苏祖吉
“盖伊??皮尔斯浏览了错误信息的管道，告诉我们，从航空公司到银行这个绿色产业是如何成长起来的。但是，拍完自己的马屁后，皮尔斯也为我们展示了一个比我读过的任何暴露漂绿的书都要深思熟虑的分析。”——拉吉??帕特尔，《粮食战争》和纽约时报畅销书《价格战争》的作者
漂绿：大品牌和碳欺骗销往美国天马。
更多信息请访问http://www.blackincbooks.com/books/greenwash
Guy Pearse’s welcome book reveals the difficulty of judging the benefits and real environmental costs of the way we live. --- Dr. David Suzuki
Guy Pearse travels the sewers of misinformation to show us exactly how, from banks to airlines, there’s a growth industry in green horseshit. But, after hosing himself off, Pearse also presents us with a far more thoughtful analysis than I’ve read in other exposés of greenwashing and – because of his honesty and rigour – a manifesto for change that is far more hopeful. --- Raj Patel, author of the New York Times best-seller THE VALUE OF NOTHING
Greenwash: Big Brands and Carbon Scams has sold to Skyhorse USA. http://www.blackincbooks.com/books/greenwash
About the Author/作者介绍： 盖伊??皮尔斯是一位作家和环保评论员。他也是前政治顾问，说客和演讲稿撰人。他曾就读于哈佛大学肯尼迪学院，在担任美国副总统期间，是戈尔的优秀员工。皮尔斯的博士论文在2006年成为了美国广播公司的“四个角落”的“温室黑手党”的片段。他已经劝告众多行业和环境组织，目前是昆士兰大学全球变化研究所的研究员。
Guy Pearse is an author and environmental commentator. A former political adviser, lobbyist and speechwriter, he studied at Harvard’s Kennedy School and worked on the advance staff of Al Gore during his US vice presidency. Pearse’s doctoral thesis became the basis for the “Greenhouse Mafia” episode of ABC’s Four Corners in 2006. He has advised numerous industry and environmental organisations, and is currently a research fellow at the Global Change Institute at the University of Queensland.
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