THE FINCH EFFECT: THE FIVE STRATEGIES TO ADAPT AND THRIVE IN YOUR WORKING LIFE
Book ID/图书代码： 02173012B55409
English Summary/英文概要： Evolve your work strategy and thrive in today’s high-pressure economy.
As Darwin famously observed, the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment. Today’s business people should take note: In the post-crisis economy, traditional career strategies spell professional extinction, but the fluid new "gig economy" offers tremendous potential for anyone willing to adapt. Based on her popular blog and drawing on her leadership development experience, Nacie Carson explains what it takes to make it in today’s world of work.
- Outlines and explains five steps for ensuring professional success: adopt a gig mindset; identify your value; cultivate your skills; nurture your social network; and harness your entrepreneurial energy
- Builds on Carson’s experience as a popular blogger on Portfolio.com and author of the popular website The Life Uncommon (thelifeuncommon.net)
- Features a Foreword from Craigslist founder Craig Newmark
From the Inside Flap
"The collision of chronically high unemployment with an expanding global workforce (among other factors) has turned the American job market into an ongoing survival-of-the-fittest scenario where professionals have a clear choice: evolve their careers or risk career extinction."
—From Chapter One
In On the Origin of Species, Charles Darwin famously observed that the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment. Today’s business people should take note: in the post-crisis economy, counting on traditional career strategies spells professional extinction. But for those willing to adapt and take their career fates in hand, there are tremendous opportunities ahead.
In this breakthrough resource, career expert Nacie Carson shares a set of five strategies, the "Finch Effect" (named in honor of Darwin’s avian inspirations), that helps professionals at any stage of their career to not only survive changes in the world of work but to thrive on them:
Adopt a gig mindset: Stop waiting for the job market to "go back to normal" and instead reframe your perspective to create new—and more interesting—career ladders.
Identify Your Professional Value: Isolate, differentiate, and leverage what makes you stand out from other professionals.
Cultivate Your Skills: Identify how to develop the skills central to your new professional brand to their highest potential.
Nurture Your Social Network: Learn to craft, package, and communicate your adaptive professional brand through social media—or learn to do it better.
Harness Your Entrepreneurial Energy: Build and employ entrepreneurial skills andtactics to optimize your position in the new world of work.
The Finch Effect is filled with the strategiesand information you need to earn big, achieve your potential, and remain at the top of thework food chain.
Chinese Summary/中文概要： 发展你的工作策略和繁荣今天的高压经济。 正如达尔文的著名发现，每一代加拉帕戈斯岛雀的喙都在变化以适应多变的食物资源，使这些鸟类具有适应新环境的生存能力。今天的商业人员应该注意:在危机后的经济条件下,传统的事业策略专业灭绝，但不固定的新“大经济”则为任何愿意去适应的人带来了巨大的潜力。基于她的受欢迎的博客和依靠她的职场发展经验，纳西•卡森解释如何在当今世界的工作境况下获得成功。
-确保职业成功的五个步骤概述和解释：采取演出的心态;识别你的价值;培养你的技能,培养你的社交网络,利用你的创业活力——为一个受欢迎的建立在卡森经历的博客：portfolio . com网站，以及广受欢迎的网站(thelifeuncommon.net)- 以克雷格列表创始人克雷格•纽马克的《来自内部的危机》为特征的前言
“长期高失业率与扩大全球劳动力(在其他因素中)的碰撞已经扭转了美国就业市场，使其进入一个正在进行的适者生存状态，专业人士有明确的选择：发展他们的事业或冒着事业失败的风险。”——来自第一章
在《物种起源》一书中，达尔文著名的观察中提到，每一代加拉巴哥群岛雀的喙都在改变,以适应变化的食物资源，从而将其功能以适应新环境。今天的商业人员应该注意：在危机后的经济时代，指望依靠传统职业生涯策略意味着你职业生涯的失败。但是在另一方面，对于那些愿意适应和把握其职业生涯命运的，巨大的机会就在眼前。
在这突破性的作品中，职业专家纳西•卡尔森分享了五个策略，“芬奇效应”(为纪念达尔文的禽类进化灵感而命名)，帮助专业人士在其职业生涯任何阶段不仅在改变的世界中生存下去，还能得到充分发展：
采取演出的心态：停止等待就业市场“恢复正常”，而是重新塑造你的远景规划，创造新的-更有趣的-职业阶梯。确定你的专业价值：隔离，辨别，弄清楚什么让你从其他很多专业人士中脱颖而出。
培养你的技能：确定如何按照最大潜力目标发展你的核心技能成就你的新职业品牌。
培育你的社交网络：学习技术，懂得包装自己，并通过社会媒体与你适应的专业品牌进行沟通或学习做的更好。
利用你的创业能量：建立和运用创业技能和战术优化你在新的工作世界中的位置。“芬奇效应”充满了你需要的可以大赚的策略和信息，实现你的潜能，并保持在食物链的顶部。（LNL）
Awards/获奖情况：评论
“每本书的章节是值得的，但最后一章让整个作品熠熠生辉。去读吧。”克里斯布罗根总裁，《人类工程业务》；畅销书《信任和社会媒体101》作者
“在这个混乱的时代，只是适应变化是远远不够的。在这本强大的作品中，卡森给我们职场兴旺和成功的钥匙-适应任何一天。”史提夫法伯，《激进的飞跃注入新的活力》作者 “如果你没有准备，你就准备失败。纳西•卡森的“芬奇效应”对如何通过准备和行动适应你的职业生涯中的一个新的职业模式提供了坚实的思想和策略”–卡罗尔•罗斯，商业战略家；纽约时报畅销书《企业家方程》作者
“除非你已经生活在一个洞穴里没有接入互联网，你毫无疑问已经见证了我们的世界了。商业环境不利于人们寻找安全感、忠诚，当然不只是养老金问题。“芬奇效应”揭示了什么特质让人们在当今的经济环境下可以发展自己事业，如何适应这些特点，以及如何进化得更快准备下一个大的转变！”约翰海顿，《入境僵尸》创始人；《傻瓜营销脸谱》作者
“纳西•卡森通过新的思维和扎实的经验告诉我们如何在职业进化论和大经济时代赢得职场成功。我们都承认她的提炼观点和用实例和故事来支持其论点的能力，芬奇效应是一个重要工具，掌控着我们的企业，我们的事业，以及我们的生活。”丽兹•施特劳斯，社会的商业策略；《成功博客》作者。
About the Author/作者介绍： 卡森是克里夫服务公司的研发服务主任，这是一家专业开发和咨询公司。在那里她研究、开发，并帮助企业完成领导力和技巧开发程序。她关于职业发展、生活的平衡以及大经济的著作中定期发布在Entrepreneurs-Journey.com和portfolio . com网站以及在她颇受欢迎的网站：TheLifeUncommon.net。有关更多信息，请访问TheFinchEffect.com。 Nacie Carson is the director of development services at Cleaver Company, a boutique professional development and consulting firm, where she researches, develops, and helps corporations implement leadership and skill-development programs. Her writings on career development, life balance, and the gig economy are published regularly in Entrepreneurs-Journey.com and Portfolio.com as well as on her popular site, TheLifeUncommon.net. For more information, visit TheFinchEffect.com.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
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