THE ART OF PERCEPTION: MEMOIRS OF A LIFE IN PR
Book ID/图书代码： 00970012B55443
English Summary/英文概要： The Art of Perception is the memoir of the man who has been at the forefront of the PR industry for almost fifty years. Robert Leaf, the first executive to bring PR to the Soviet and Chinese governments during the Cold War, has accomplished more than anyone else. He advised corporations and heads of state, rubbed shoulders with some of the twentieth century’s most powerful individuals, and controlled some of the biggest news stories of the time. Now, in an age of twenty-four hour news cycles in which global disasters are shared on the most personal levels and events make it from smartphone to headline news in seconds, perception management has never been more essential for individuals and corporations alike. In a memoir which is as informative as it is entertaining, Robert Leaf shares a lifetime’s experience in spreading the gospel of PR around the world which will prove invaluable as much for those in PR as to those with an interest in modern media.
Chinese Summary/中文概要： 《洞察的藝術》是國際公共關係領域的泰斗羅伯特•麗芙的回憶錄。他是博雅公關公司(Burson-Marsteller)的執行總裁，在他任職期間，博雅成為了世界上最大的公關公司，在冷戰期間為蘇聯建立了第一家公關公司；為中國政府建立了第一家官方公關公司。他為政府、大型公司和先進個人提供建議，是當時各種大新聞的主角。在現在這個資訊爆炸，各種新聞終端密佈的時代，各種全球災難對個人的影響都會暫態成為頭版頭條。這就使得敏銳的觀察力和公關能力對於公司和個人都變得尤為重要。
這本有趣又給人啟發的回憶錄裡，麗芙給我們分享了他的經歷，這對於傳媒、商業精英和任何想要提高他的感知能力的人都極有啟發和指導意義。（Celia）
Awards/获奖情况：It is the memoirs of Robert Leaf, formerly the global chairman of Burson Marsteller, the world’s biggest PR agency, and the man who opened the first public relations agency in the People’s Republic; chapter 7 opens in 1984, in the Great Hall in Beijing, with the author signing agreements to open an office in China.
About the Author/作者介绍： 羅伯特•麗芙在紐約、布魯塞爾、倫敦和香港各地生活，擔任博雅國際公關公司執行總裁40多年了。現在他開辦了自己的公司，羅伯特•麗芙諮詢公司，專門做廣告業務和培訓公司高管。麗芙在“Who’s Who in the World”、“Who’s Who in America”和“Debrett’s People of Today”等名單上，他在國際公共關係上的貢獻已經獲得了國際公共關係憲章研究院金獎。
Leaf has lived in New York, Brussels, London and Hong Kong was with international PR firm Burson-Marsteller for forty years. He now has his own company, Robert S. Leaf Consultants, and specializes in advising and training top executives, but he has remained in the Burson-Marsteller offices and still acts as an advisor to the firm.Leaf is listed in Who’s Who in the World, Who’s Who in America, Debrett’s People of Today and was awarded the Chartered Institute of Public Relations first award for outstanding achievements in international public relations.
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Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)
Complex/Traditional Chinese/繁体中文：AVAILABLE
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