THE STREET-SMART SALESMAN

Book ID/图书代码： 12411012B55452

English Summary/英文概要： Growing up in poverty, every day is a battle with fear, stress, and anxiety. Mistakes, misreads, misplays, miscalculations: all can end in missed opportunities that may never come again. The struggles of the poor demand courage, stamina, constant re-ordering of priorities, and the need for winning strategies. Salespeople—from entry-level cold callers to wily veterans—suffer much the same anxieties but lack the street-smart skills that a deeply deprived childhood demands: adapt or die, while still having fun! Author Anthony Belli is a millionaire high-performance salesman and sales force manager who grew up dirt poor in East Harlem, New York. Often hungry and without a cent in his pocket, as a child, Belli became expert in the highly creative art of person-to-person negotiation using a variety of risk-managed, cash-producing techniques to underwrite his next slice of pizza, tactics he describes as "eating without stealing." The Street-Smart Salesman imparts Belli’s hard-earned wisdom and advice to the lasting benefit of a salesperson’s bottom line and ability to sleep at night. Populated with real-life characters from Belli’s old neighborhood—deadbeat landlord, hooker with a heart, mobbed-up candy store owner, countless junkies, winos, and wise guys—this unflinching memoir teaches how the survival skills of the honest poor can be used to maximize success in sales. Belli’s wholly unconventional, ghetto-tested strategies include: Minimize cold-calling: Using customers’ networks to supply your pipeline Recognition that sales are driven by emotions—not logic, and not price Playing dumb: When to talk and when to shut up Why hope is your enemy—and reality your friend Ways to play a last-minute balky customer Prioritizing for profit And more! Belli’s hard-earned insights defy conventional sales training wisdom by valuing humility, creativity, attention, and improvisation over the vaunted one-two punch of ceaseless script recitation accompanied by free samples. Take his advice to heart, and watch your anxiety recede as your fortunes grow.

Chinese Summary/中文概要： Anthony Belli曾經是紐約哈林區貧民窟裡，弱勢家庭之一長大的孩子。如今他卻是坐擁高薪的行銷專家，更是以優異成績獲得佩斯大學行銷學位的美國企業家。

如果小時候很窮、出身微寒，打遍各種零工，就沒有機會擁有財富嗎? 無數創業家、企業領袖、思想大師都是從社會底層崛起，他們很多之中沒有受過正規教育，從事不少卑微工作，但他們很多都相信街頭比讀書可以學到更多，並從中學習獨特的街頭智慧。在書中Anthony Belli分享他是如何在現實環境中學習獨立思考，為沒有答案的問題找出解答。其中更多應用到商場的策略包含:

如何直覺性的做出判斷
如何在恐懼和壓力之中，提昇業績
如何建立人脈
體認銷售靠得不是邏輯、不是價格，而是帶動掌握客戶的情緒
掌握說話時機
為什麼『希望』是最大的敵人，而『現實』才是最好的朋友
如何與固執的顧客周旋
等等更多機智策略

這位行銷大師是如何從社會底層翻身，本書分享Anthony Belli街頭生存的商場智慧。

Awards/获奖情况：

About the Author/作者介绍： Anthony Belli, a high-income sales and sales management professional and marketing entrepreneur, was born in Italian East Harlem in New York City in 1953, into one of the poorest families in one of the city’s worst slums. A chronic truant, in 1971 he was accepted into the SEEK program for disadvantaged students at the City College of New York. There he earned bachelor’s and master’s degrees with honors, followed by an Advanced Certificate in Marketing from the Lubin School of Business at Pace University.

Format:

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE(到期可授)

Sales in other countries/其他国家销售情况：

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