COLLABORATING, PLANNING, FORECASTING, AND REPLENISHMENT: HOW TO CREATE A SUPPLY CHAIN ADVANTAGE
Book ID/图书代码： 00431012B55961
English Summary/英文概要： A look at state-of-the-art supply chain management.
"The process known as Collaborative Planning, Forecasting, and Replenishment (CPFR) is supply chain management taken to the extreme. The first book to document this cutting-edge technique that’s been adapted by companies like Wal-Mart, Pillsbury, and Procter and Gamble, Collaborative Planning, Forecasting, and Replenishment collects case studies and contributions by the foremost experts in the field to give readers an insightful introduction to this revolutionary new supply chain method.
The CPFR technique involves supply chain members sharing information in real time over the Internet, enhancing the collaborative dialogue between retailers and vendors. The process allows long- and short-term planning to happen instantaneously, as information is shared regarding forecasts, shipping and production, point-of-sale data, and order generation. Based on groundbreaking research done at Harvard Business School, this book shows anyone involved in long-term strategic planning how CPFR can be implemented -- quickly, successfully, and in almost any setting."
Chinese Summary/中文概要： 看看最先进的供应链管理。
被称为协同规划、预测和补充(CPFR)的流程是走向极端的供应链管理。它是第一本记录了这一前沿技术的书，被沃尔玛、皮尔斯伯里、宝洁等公司采用。《合作、计划、预测和补充》收集了该领域最重要的专家做的的案例研究和贡献，为读者提供了这种革命性的新供应链方法的深刻介绍。
CPFR技术包括供应链中的人员通过互联网实时共享信息，加强零售商和供应商之间的合作对话。这个过程可以让长期和短期的计划在瞬间发生，因为有关预测、运输和生产、销售点数据和订单生成的信息是共享的。基于哈佛商学院进行的开创性研究，这本书向所有参与长期战略规划的人展示了如何实现CPFR——快速、成功，而且几乎在任何环境下都能实现。”（YYW）
Awards/获奖情况：
About the Author/作者介绍： Dirk Seifert(德国汉堡人)是贝塔斯曼电子商务集团的前董事，也是宝洁公司和拜耳制药公司的前副总裁。他目前是哈佛商学院的访问学者。
Dirk Seifert (Hamburg, Germany) is a former director of the Bertelsmann e-Commerce Group and a former vice president with both Procter & Gamble and Bayer Pharmaceutical. He is currently a Visiting Scholar at Harvard Business School.
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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