AFRICA - THE ULTIMATE FRONTIER MARKET: A GUIDE TO THE BUSINESS AND INVESTMENT OPPORTUNITIES IN EMERGING AFRICA

Book ID/图书代码： 05930012B56073

English Summary/英文概要： Sub-Saharan Africa is now one of the world’s most talked about regions in terms of emerging investment opportunities and sources of new growth. Its economies represent a quintessential frontier market and they are set to develop into an area of long-term investment interest. Africa - The Ultimate Frontier Market is an investor’s guide to the transformations that have occurred in the African business landscape in the last 60 years and the key areas of interest for the future.

This book provides a detailed but lucid look at the changing trends in social life, government and business since the 1960s. It explains the background to consumer market developments and why they have occurred, the enablers that have been laid down within Africa that ready it for business expansion, and the sectors where there is opportunity for investment and growth. The business environment is then broken down into seven key areas on which investors should focus:

Agriculture - Real estate - Consumer retail - Financial services - Telecoms

- Transport and logistics - Manufacturing and processing

Each of these chapters describes the major themes in the area and identifies the specific consumer sectors anticipated to experience the biggest growth in the years to come.

Chinese Summary/中文概要： 撒哈拉以南的非洲是现在世界上新兴投资机会和新经济增长源讨论最多的地区。它代表着一个典型的前沿市场，它们将会发展成为一个长期的投资地区。《非洲—终极前沿市场》是针对在过去60年间非洲的商业前景发生的变化的以及未来关键地区的利益的一个投资者的指导。

这本书为自20世纪60年代以来社会生活、政府和商业变化的趋势提供了一个详细但又理性的视角。它解释了消费市场发展的背景以及为什么会有这种发展，那些能者准备在非洲扩大业务、以及有投资和增长机会的领域。商业环境会在关键的7个领域发生变化，这是投资者应该注意的：

农业、房地产、消费者零售业、金融服务、电信、运输和物流、制造和加工

每个章节都描述了该地区的主要主题以及识别了一个特定的消费部门，期待未来几年达到最大的增长。(LNL)

Awards/获奖情况：

About the Author/作者介绍： David Mataen 出生在非洲，并在当地受的教育，在金融服务业工作了13年，包括在一些商业和投资银行、股票经纪和管理咨询公司。他也花了两年半的时间为《商业日报》撰稿。在他工作生涯期间，他拥有了非常有价值的洞察力，这种洞察力成为他在非洲大陆上商业和投资专业知识的基础；他对非洲社会和经济增长有着独到的见解。David现在是肯尼亚内罗毕的Faida投资银行企业金融主管。

David Mataen was born and educated in Africa and has spent 13 years working there in financial services, including time in commercial and investment banking, stock brokerage, and management consultancy. He also spent two and a half years as a contributing columnist to Business Daily. In the course of his working life he has picked up invaluable insights that have become a foundation for his expert knowledge of business and investing in the continent; he is perfectly placed to commentate on African society and business growth within it. David is currently the head of Corporate Finance at Faida Investment Bank in Nairobi, Kenya.

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Complex/Traditional Chinese/繁体中文：AVAILABLE

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