ALPHA BETA: HOW OUR ALPHABET SHAPED THE WESTERN WORLD

Book ID/图书代码： 00000104B07968

English Summary/英文概要：

Chinese Summary/中文概要： 因為字母，西方文明才能夠奠下基石。
字母為整個西方世界的認同感提供了重要的元素：以色列人用字母定義他們的上帝、希臘人用字母記錄神話、羅馬人用字母展現力量；今日，透過網際網路，羅馬字母儼然有主宰世界之勢。　
本書是第一本詳細探討西方字母在不同文化間傳遞發展，後來演變成最有效率、最方便的書寫形式的書，書中廣泛分析比較字母、楔形文字、象形文字和中文的書寫特色。
從埃及、西亞、希臘、羅馬、蒙古、西夏，乃至朝鮮，作者追尋字母足跡的所到之處，把各種發現、謎題和爭議，編織成一則則具有歷史分量的故事。(VL)

Awards/获奖情况：Rights sold:
Sweden; Italy; Brazil; Korea; China; Japan; Netherland

Reviews:
Crisp, taut, and as clear as a bell ... a fascinating story with many a beguiling subplot along the way.---New Scientist

The story of how [the alphabet] came into being is a fascinating one and Man is the ideal writer to tell it. His scholarship seems boundless... he also has a journalist’s ear for a story... straight out of Indiana Jones---Times Educational Supplement

Absorbing tale ... many surprises on the way.---Sunday Telegraph

A scholarly and fascinating history of the alphabet, from hieroglyphics to letters, and its dissemination from culture to culture and from past to present---The Times

About the Author/作者介绍： John Man身為歷史學家及旅行作家，對蒙古及中國特別感興趣，著有《長城》The Great Wall, The Terracotta Army,《古騰堡革命》The Gutenberg Revolution,《發現成吉思汗：出生、死亡與復活》Genghis Khan,《忽必烈汗 》Kublai Khan及《上帝之鞭阿提拉》Attila the Hun等書，現居英國倫敦。

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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