OTHERWISE: THE WISDOM YOU NEED TO SUCCEED IN A DIVERSE AND DIVISIVE WORLD
Book ID/图书代码： 00431012B57152
English Summary/英文概要： Everyone puts multiethnic faces in marketing materials, but it’s mostly a token gesture. Because even as the U.S. grows increasingly diverse, most professionals have little real knowledge of those different from themselves.
OtherWise is a deep and engaging exploration of diversity in America and how we can bridge differences—across race, ethnicity, culture, sexual orientation, faith, and even politics. It goes far beyond census data into the realm of cognitive and social science, helping readers break through stereotypes and fears to a profound understanding of people unlike themselves.
This is not touchy-feely stuff, but crucial information for businesspeople everywhere whose success depends on embracing the new realities of their workforce, their suppliers, and their customers. Readers will discover:
What America’s changing demography means for business • How unconscious biases shape behaviors and beliefs • How to connect across cultures, borders, and perspectives • How to move beyond tolerating differences to capitalizing on them
OtherWise strips away the barriers of “us” and “them,” and lays bare profound truths for relating to others around us.
Chinese Summary/中文概要： 每个人都在营销材料中添加多个民族的面貌,但主要是一个象征性的姿态。因为即使美国日趋多样化,大多数专业人士很少真正知识其于自己有哪些不同。
《否则》是一个有关美国多样性的有深度且迷人的探索，我们如何在这些如种族、民族、文化、性取向、信仰,甚至政治等差异上搭建起桥梁。它远远超过人口普查数据领域的认知和社会科学,帮助读者打破刻板印象和恐惧，从而深刻理解与自己不同的人们。
这不是感性的东西,而对那些依靠了解他们实际工作环境、供应商、客户而取得成功的商人们来说是非常关键的信息。读者将发现以下内容：
美国人口的改变对于公司来说意味着什么•无意识的偏见如何塑造行为和信仰•如何跨接文化、国界和观点•如何超越容忍差异并利用他们
《否则》将消除“我们”和“他们”之间的障碍,并揭露有关我们周围的其他人之间的深刻真理。(LNL)
Awards/获奖情况：…一个深刻的、平衡的和经广泛的研究的关于美国的多样性的探索。《否则》值得广泛流通……”——"Soundview Executive Book Alert” "..a thoughtful, balanced and extensively researched exploration of American diversity. OtherWise deserves a wide circulation..."--"Soundview Executive Book Alert"
About the Author/作者介绍： 迪克•马丁是名作家,他的文章曾在《哈佛商业评论》和其他出版物上发表。《艰难电话》的作者,他是美国电话电报公司公共关系、员工沟通,和品牌管理的执行副总裁。DICK MARTIN is a writer whose articles have appeared in the Harvard Business Review and other publications. The author of Tough Calls, he was executive vice president of public relations, employee communications, and brand management for AT&T.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：不确定
Sales in other countries/其他国家销售情况：
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