MAXIMUM INFLUENCE: THE 12 UNIVERSAL LAWS OF POWER PERSUASION(2ND EDITION)
Book ID/图书代码： 00431012B57348
English Summary/英文概要： Influence is not just important to salespeople and politicians. It’s a crucial tool for anyone who wants to persuade or motivate others—managers, leaders, community organizers, entrepreneurs, and more. But how can the average person actually be more influential?Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the book breaks down the complex art and science of influence into 12 easily understood skill sets, explaining why each works, how to do it, and what to avoid.
Readers learn about the law of dissonance, the law of social validation, the law of expectation—and nine other principles that consciously and unconsciously propel people to act. Each illuminates the lessons learned from the author’s extensive field experience and the latest scientific findings, meticulously gathered and explained here.
With new case studies and fresh persuasion techniques, Maximum Influence improves everyone’s success, whether the goal is to manage a project, lead a company, establish policy, close a sale, or even motivate a child.
Chinese Summary/中文概要： 影响力不仅仅对于销售人员和政治家非常重要。这对任何想要说服或激励他人的人，例如管理者、领导者、社区组织者、企业家以及其他人都是一个至关重要的工具。但一般人怎么能变得更有影响力?
《最大化影响力》揭示了影响力主宰者的秘密。现在这样一个全新版本的书将影响力的复杂艺术和科学性分解为12个容易理解的技能,解释为什么每个都起作用,如何做以及需要避免什么。
读者了解不协调规律,社会认同规律,期望的规律和其他九个自觉不自觉地推动人们行为的准则。每条都阐明了作者的广泛领域经验和最新科学发现精髓,这些内容在这里被精心收集并阐明清楚。
拥有新案例研究和新的说服技巧,《最大化影响力》促进每个人的成功,无论这个目标是管理一个项目,领导一个公司,建立政策,结束交易,甚至激励孩子。(LNL)
Awards/获奖情况：
About the Author/作者介绍： 库尔特•w .•莫特森(普洛佛,美国犹他州)花了15年研究说服力、谈判和动机心理学,并发表数百篇报告，举办全国研讨会。他是《说服力智商》和《魅力法则》的作者。KURT W. MORTENSEN (Provo, UT) has spent 15 years researching persuasion, negotiation, and motivational psychology, and delivered hundreds of keynotes and workshops nationwide. He is the author of Persuasion IQ and The Laws of Charisma.
Format:TRADE PAPERBACK
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
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