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代理商:大苹果
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上传日期:2012-10-15 0:00:00

FROM THE OTHER SIDE OF THE WORLD: EXTRAORDINARY ENTREPRENEURS, UNLIKELY PLACES

Book ID/图书代码: 12844012B57530

English Summary/英文概要: Authored by Elmira Bayrasli, head of the entrepreneurship project at the World Policy Institute, weekly columnist for Forbes.com, and highly-respected voice in the world of entrepreneurship and global development, STEVE JOBS LIVES IN PAKISTAN sets itself apart from previous books about the developing world: rather than focus on poverty alleviation, micro-finance and earnest social entrepreneurial efforts, it instead takes readers into the worlds of high-growth entrepreneurs working successfully in challenging environments. In building growth businesses, these innovators in turn are helping their countries grow. The book’s introduction will be written by Matthew Bishop, the New York Bureau Chief of The Economist, and critically acclaimed author of The Road From Ruin and Philanthrocapitalism.

STEVE JOBS LIVES IN PAKISTAN is the first book of its kind to focus on entertaining, narrative stories of high power entrepreneurs outside of the US, painting a picture of the future of business and of global development. The next Steve Jobs, Bayrasli argues, isn’t going to come from Silicon Valley; he or she is just as likely to be from India, Turkey, Pakistan, or another developing country, despite the challenges of working in these regions. The engaging stories of these innovators offer powerful lessons to entrepreneurs and investors interested in starting businesses or profiting from businesses abroad. They also provide insights into meaningful economic growth and job creation in America.

Elmira Bayrasli is the ideal author for this book. In addition to her strong writing, her impressive 20-year career in global development provides her an ideal platform as expert. Among other experiences, she has worked with Michael Mandelbaum on East-West relations, with Madeleine K. Albright’s team at the U.S. Mission to the United Nations, and with Richard Holbrooke’s special negotiator’s office to break the Cyprus stalemate. In 2002, Bayrasli moved to Sarajevo, Bosnia-Herzegovina to work for the Organization for Security and Co-operation’s Mission, where she served as Chief Spokesperson and Director of Press and Public Information. More recently, she worked with the non-profit Endeavor, supporting start-ups in emerging markets, and with the social enterprise Peace Dividend Trust. She frequently is invited to speak around the globe – from Pakistan to Colombia -- on entrepreneurship and development issues, most recently at Microsoft’s headquarters, the World Policy Institute, and for Entrepreneur Week in Athens. For the past two years she has traveled to Japan at the invitation of the US Embassy Tokyo to speak about entrepreneurship as a tool for development – among other appearances.

A term member at the Council of Foreign Relations, a member of the Women’s Foreign Policy Group and the New York Women’s Social Entrepreneur Club, among other organizations, Bayrasli is extremely well-connected in the media and policy world. She has many contacts she will tap to help her endorse and promote the book, from Madeleine K. Albright to Stephen Kinzer to Clay Shirky.

STEVE JOBS LIVES IN PAKISTAN’s lively narrative style makes it as engaging for the reader of profiles in The New Yorker magazine as for a business audience. With Elmira’s platform and approachability, and the unique, compelling nature of the book, STEVE JOBS LIVES IN PAKISTAN will generate strong media attention and find a broad readership.

Chinese Summary/中文概要: 《史蒂夫•乔布斯住在巴基斯坦》系列图书是埃尔迈拉撰写的,他是世界政策研究所创业项目的负责人,关于布斯网站的周刊专栏作家,在创业和全球发展领域有很高的声誉。这本书与先前的对发展中国家的书籍的不同是:不仅仅关注扶贫、小额信贷和社会企业家们的努力,取而代之的,它将读者带入高增长企业家成功地在一种富有挑战性的环境中工作的世界里。在构建业务增长,这些创新者反过来帮助他们的国家成长。这本书的介绍将由马修主教撰写,他是纽约分社的经济学家,和广受好评的《从废墟和资本主义走过的道路》一书的作者。

《史蒂夫•乔布斯住在巴基斯坦》是同类中的第一本书专注于娱乐,叙述美国以外的高权力企业家的故事,一幅未来的贸易和全球发展的书。巴拉利认为,第二个史蒂夫•乔布斯不会来自硅谷;他/她也可能来自印度、土耳其、巴基斯坦、或另一个发展中国家,尽管在这些地区工作面临挑战。这些创新者的迷人故事为那些对创业和境外获利企业家和投资者们提供了很有价值的教义,企业家和创业企业在国外或谋取利益。他们也提供了美国有意义的经济增长和创造就业机会的见解。

埃尔迈拉.巴拉利是这本书的作者。除了她的很强的写作能力,她在全球发展方面令人印象深刻的20年的职业生涯为他成为专家提供了一个理想的平台。在其他的经历中,她曾与迈克尔•曼德尔鲍姆在东西方关系方面合作,与美国驻联合国使团的奥尔布赖特的团队合作,为打破塞浦路斯僵局和理查德•霍尔布鲁克的特别谈判代表的办公室合作。2002年,巴拉利为了安全与合作组织的使命的工作搬到萨拉热窝,波斯尼亚-黑塞哥维那,在那里她担任首席发言人兼新闻和公共信息主管。最近,她曾与非营利组织努力,为新兴市场的初创企业提供支持,并与社会企业和平红利信托合作。她经常被邀到世界各地,关于创业和发展问题,从巴基斯坦到哥伦比亚,最近微软总部,世界政策研究所,以及雅典的企业家周会。在过去的两年里,她曾受东京的美国大使馆邀请前往日本谈论创业作为一种发展工具。

对外关系委员会的一名成员,妇女外交政策组织和纽约女性的社会企业家俱乐部的成员,在其他组织中,巴拉利在媒体和政界人脉极其广泛。她有许多联系方式,,从奥尔布赖特到斯蒂芬•金泽再到格雷•舍柯,都将帮助她签售和促销这本书。

《史蒂夫•乔布斯生活在巴基斯坦》一书活泼的叙事风格使得它吸引《纽约客》杂志的商业读者。得益于埃尔迈拉的平台和本书可接近性和独特的、引人注目的特点,《史蒂夫•乔布斯住在巴基斯坦》将产生强大的媒体关注,并找到一个广大的读者群。(LNL)

Awards/获奖情况:

About the Author/作者介绍: 埃尔迈拉在福布斯网站上的每周专栏“企业家”发表关于全球创新和创业精神的文章。在过去的几年中,埃尔迈拉一直致力于支持新兴市场初创企业家,担任萨拉热窝波斯尼亚和黑塞哥维那的欧安组织的首席发言人,和并曾辅助前国务卿奥尔布赖特。她是外交关系委员会的成员,一个土耳其妇女的国际网络和土耳其慈善基金的顾问委员会成员和女性的创新移动企业家培养机构的导师。她是一个创新和创业方面定期的演讲者,目前正在撰写一本关于全球创业的障碍的书。

Elmira writes about global innovations and entrepreneurship in her weekly column Entreventures on Forbes.com. Over the past several years, Elmira has worked to support start-ups in emerging markets at Endeavor, served as the Chief Spokesperson for the OSCE Mission to Bosnia and Herzegovina in Sarajevo and assisted former Secretary of State Madeleine K. Albright. She is a member of the Council on Foreign Relations, an advisory board member for the Turkish Women’s International Network and Turkish Philanthropy Funds and a mentor for the Women Innovate Mobile entrepreneur incubator.

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Rights Status/版权销售情况:Simplified Chinese/简体中文:AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文:AVAILABLE

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