EVERYTHING NOW
Book ID/图书代码： 12844012B57558
English Summary/英文概要： We are healthier, longer lived, better fed, watered, educated and entertained than any generation in history. But we are not happier. We enjoy access to a virtual world of information at our fingertips, yet we are increasingly ignorant of the real world we live in. Given the countless products and lifestyles we have to choose from, why do most of us live out virtually identical lives? Everything Now where we can have whatever we want, whenever we want it has infiltrated almost every area of our lives. The constant drive to invent products we don t actually need is not only an unsustainable waste of dwindling natural resources, but also demands that we are kept in a permanent state of dissatisfaction. In this book, Steve McKevitt reveals how the Everything Now culture is preventing us from addressing the biggest issues of our time and how having less really can make us happier.
Chinese Summary/中文概要： 与历史上任何一代相比，我们生活得更健康，更长寿。吃喝更富足，教育娱乐设施更加完善。但是，我们并没有变得更加幸福。我们享受着指尖上虚拟的信息世界，然而，我们越来越忽视我们生存的现实世界。我们有着无数的产品和生活方式供我们选择，但为何我们大多数人都过着相同的生活呢？我们能得到我们想要的任何东西，不管何时，我们想要的东西几乎都能渗透到我们生活的方方面面。发明出我们并不需要的产品，这种不变的趋势不仅是对日益减少的自然资源的不可持续浪费，而且让我们处于永不满足的状态之中。在这本书中，Steve Mckeitt 揭露了这种“欲壑难填” 的文化是如何阻止我们解决这个时代的大问题的，同时也解释了为什么我们在拥有更少东西的时候却更加快乐。(XMM)
Awards/获奖情况：
About the Author/作者介绍： Steve McKevitt 是市场，通讯和品牌化方面的专家。在过去20年的职业生涯里，他的客户遍及许多大牌公司如耐克，可口可乐，德意志银行，索尼游戏工作站，摩托罗拉，夏菲尼高百货，美国国家广播环球公司，英国电信和雅达利游戏公司。他的第一本书《都市浪人》揭露了大多数合资企业是如何在终将失败的假设下运行。他是Golden公司的主席兼点子代理，其客户遍及英国，美国及整个欧洲。Steve McKevitt is an expert in marketing, communications and branding. Over a 20 year career, his clients have included Nike, Coca Cola, Deutsche Bank, Sony PlayStation, Motorola, Harvey Nichols, NBC Universal, BT and Atari. His first book City Slackers revealed how most corporate business is actually conducted under the assumption that it will end in failure. He is chairman of Golden, an ideas agency with clients in the UK, Europe and the USA.
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Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
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