DO IT! MARKETING: 77 INSTANT-ACTION IDEAS TO BOOST SALES, MAXIMIZE PROFITS, AND CRUSH YOUR COMPETITION

Book ID/图书代码： 00431012B57919

English Summary/英文概要： With so many new ways to reach customers and clients and only so much time in the day, it’s hard to know where to start. Social media? Email? Blogs? Video? SEO? Do It! Marketing is a quick read and an encouraging kick in the pants that will get small business owners moving. The book inspires readers with simple "do it now" ideas and reveals how to: use magnetic marketing strategies that pull—not push—qualified decision-makers into your world; get noticed; become the obvious choice in your market; do social media right; zero in on your customers’ pain/gain factors; learn to speak their language; get a steady stream of referrals; identify and focus on high-payoff activities; cultivate and leverage enthusiastic advocates; and more.

Chinese Summary/中文概要： 有很多新的方法来联系客户，但是一天中只有这么一点时间，所以很难知道从哪里着手。社会媒体？电子邮件？博客？电视？或者搜所引擎优化？《做吧！市场营销》是一本快速阅读，一种鼓励和鞭笞，来让一些小型企业前进。这本书激发读者的方法很简单，就是“从现在开始做”，并揭示了如何去做：用磁性的市场战略来吸引决策的制定者进入你的世界，而不是推动他们进入；引人注意；在你的市场里让你的产品成为理所当然的选择；做正确的社会媒体；在你的客户受伤害的因素里，你的是零；学着说客户的语言；获得源源不断的推荐；确定并专注于高回报的活动；培养并利用自己热情的拥护者等等。(LNL)

Awards/获奖情况："You’ll want to keep picking up this book again and again, because it’s packed with useful information for small busineses." --"Small Biz Trends"

About the Author/作者介绍： 大卫•纽曼是著名的市场营销专家、演说家，以及《做吧！市场营销》的创始人。这本书的客户范围从小型企业的业主和个体户主到财富500强的公司，包括康卡斯特公司、IBM、微软公司、埃森哲和美国运通。

DAVID NEWMAN is an acclaimed marketing expert, popular speaker, and founder of Do It! Marketing whose clients range from small and solo business owners to Fortune 500 companies, including IBM, Comcast, Microsoft, Accenture, and American Express.

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Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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