DESIGN IS A VERB: AN INDISPENSABLE GUIDE TO THE PRINCIPLES AND PRACTICE OF GOOD DESIGN

Book ID/图书代码： 11180012B58144

English Summary/英文概要： Design is a Verb focuses on identifying, explaining, and applying the concepts of good design as a process. It introduces the essential elements of good design and illustrates the application of their elements toward producing designed products that are smart and effective. Each principle is illustrated in detail and includes examples of real-world applications. Real design is about making connections—it is active, engaging, and assertive. Design is a verb.

Chinese Summary/中文概要： 《设计是一个动词》注重区分、解释并运用“好设计是一种过程”这一理念，全书不仅向我们引进了好设计所必备的元素，并向我们展示了如何将这些元素运用到所设计的那些小巧且高效产品的生产过程当中。每一个原则的阐述都配有详细的插图，并涵盖有在真实世界中运用的实例。真正的设计主张建立联系---这种联系是活跃的，是吸引人的，更是充满了自信的。设计是一个动词。（DC）

Awards/获奖情况：

About the Author/作者介绍： 约瑟夫•麦克•伊塞克斯，洛杉矶芝加哥Essex Two 的创始人，创意总监。 (http://www.sx2.com). 其美术作品和商业海报均被永久成列在日本、爱尔兰、巴西以及法国的博物馆收藏中，同时还被收藏在库伯•海威特博物馆中--该博物馆是美国唯一一个专业设计类博物馆，此外还有作品被成列在纽约城现代艺术博物馆中。作者曾多次面向学生及专业团队进行有关于沟通经济和他的设计之路的演讲活动

Joseph Michael Essex is cofounder and creative director of Essex Two in Chicago, IL (http://www.sx2.com). His fine art and commercial posters are in permanent museum collections in Japan, Ireland, Brazil and France, as well as the Cooper-Hewitt Museum, the only museum devoted to design in the United States, and the Museum of Modern Art in New York City. He has lectured extensively to student and professional groups on the business of communication and his own design process.

Format:电子手稿

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