THE KICKSTARTER HANDBOOK: REAL-LIFE SUCCESS STORIES OF ARTISTS, INVENTORS, AND ENTREPRENEURS
Book ID/图书代码： 11186012B58444
English Summary/英文概要： So you want to produce a short film. Or design a new line of jewelry. Or manufacture a revolutionary solar-powered garden sprinkler. There’s just one catch: You need $100,000 to bankroll your dream, and your checking account has barely enough to cover the rent.Enter Kickstarter.com—the phenomenal “crowdfunding” website launched in 2009 that brings venture capital to the masses. At Kickstarter, it’s not uncommon for entrepreneurs to raise $50,000, $100,000, $250,000, or more. All you need is a great idea—and The Kickstarter Handbook.
Business journliast Don Steinberg has interviewed dozens of artists and inventors who launched their passion projects online. Through their voices, you’ll explore all the strategies of a successful Kickstarter campaign. You’ll learn the elements of a compelling Kickstarter video, innovative ways to market your projects, tips for getting donors onboard, and the secrets of irresistible Kickstarter “rewards.” You’ll also discover what to do in a best-case scenario—when your project goes viral and the cash starts flowing in. On Kickstarter, it happens to a few lucky visionaries every week. Here’s how to be one of them.
Chinese Summary/中文概要： 滿腹創意想推廣 打響國際名聲 卻阮囊羞澀？
想支持好的個人品牌 卻不知從何管道幫忙?
那麼你不能不知道 國際最大創作者募款及投資網路平台
2011年年度最佳網站 吸引Twitter及Flickr創辦人投資
Kickstarter.com現今國際上最大的創作者募款及投資網路平台www.Kickstarter.com，獲選為2010年網路十大震撼創業模式、2011年年度最佳網站，成為Facebook第二。2009年開設至今。會員數已超過兩百萬人，幫助30,000個以上的專案募到所需資金，Twitter創辦人Jack Dorsey與Flickr創辦人Caterina Fake都是此網站的股東。
Kickstarter.com運用「向群眾募資(crowding sourcing)」的概念，創作者只要把自己的提案貼在網站上秀給網友看，就有機會從廣大的網友那兒獲得創作資金。在Kickstarter.com的提案五花八門，從美食、音樂、電影、生活用品、舞蹈、運動類型都有。任何人都可以到網站上免費註冊然後發布專案，提案者必須在限定時間內募到預計募款金額。
本書除了Kickstarter.com使用說明，也訪問依此網站募款成功的人士。透過他們的成功故事分享，讀者可以得知以下「攻略秘訣」：
- 一部引人注目，進而吸引資金的影片具有哪些要素？
- 創新的商品行銷術
- 成功吸引並留住贊助者的秘訣
- 透過Kickstarter拉贊助有哪些其他管道沒有的好處?
- 當成功吸引到投資者注意，後續該如何處理才不會流失客源？
Contents
Introduction: What Is Kickstarter: . . . and do people really give you money?
Chapter 1: Are You Ready for This? :What you must know before you start to Kickstart
Chapter 2: Choosing Your Magic Number: How to pick the right financial target for your Kickstarter campaign
Chapter 3: Pledges and Rewards: The calculated art of choosing rewards for your backers
Chapter 4: Who Gives?: The backstory on backers
Chapter 5: How Long Will This Be Going On?: A brief chapter on duration
Chapter 6: Lights, Camera, Action: Making the all-important Kickstarter video
Chapter 7: The Kickoff!: Build your project and launch it
Chapter 8: Build the Buzz: How to get attention via mass media and social networks
Chapter 9: The Finishing Kick: It’s time to cross the goal line, plus four frantic finishes
Chapter 10: After the Loving: Tales of Fulfillment: Delivering the goods to your generous backers
Chapter 11: Learning from Failure: Kickstarter misfires, redemptions, and second acts
Chapter 12: Resources and Kickstarter Alternatives: More ways to get it started
Appendix: Your Kickstarter Campaign Prelaunch Worksheet
Awards/获奖情况：“...a quick-to-read reference that will help any reader gain a fairly deep understanding of the world of crowdfunding.”—Deseret News
About the Author/作者介绍： Don Steinberg是位商業記者、商業雜誌《Inc. magazine》的資深編輯，以及《費城問詢報》(Philadelphia Inquirer)的商業專欄作者。他的文章也刊登於《紐約客》(New Yorker)、《華爾街日報》(Wall Street Journal)、《GQ》、《Harper’s》等全國刊物。Don Steinberg has written for New Yorker, GQ, Harper’s, the Wall Street Journal and a host of other national publications. He has also worked as senior editor for Inc. magazine and a staff writer for the business section of the Philadelphia Inquirer. He lives in the Philadelphia area.
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