PREMEDITATED SELLING: TOOLS FOR DEVELOPING THE RIGHT STRATEGY FOR EVERY OPPORTUNITY

Book ID/图书代码： 11724012B58621

English Summary/英文概要： Winning a sale doesn’t happen by accident. It requires thoughtful preparation and flawless execution. Because no two sales opportunities are exactly the same, a seller must develop a sales strategy for each opportunity that’s as unique as the opportunity itself.

Premeditated Selling provides a scalable five-step process and tools for developing the right strategy for each opportunity. The authors also explore strategic elements that exist in every major sales opportunity and use case studies to show best (and worst) practices in action. The end result is a book that gives readers a solid foundation for developing effective opportunity strategies.

Chinese Summary/中文概要： 在销售中获胜并不是偶然的。它需要周到的准备和完美的执行。因为没有两个销售机会是完全相同的，卖方必须根据每个机会的独特之处来制定销售战略。

《有预谋的销售》提供了一个需要五个步骤的过程和为每一个机会制定正确策略的工具。作者还探讨了对于每一个销售机会主要的战略要点和在行动中表现最佳（最差）做法的案例研究。最后这本书还给读者提供了制定有效的机会发展战略需要的坚实基础。(LNL)

Awards/获奖情况：这本书是销售和业务发展专业人士必读书籍。这本书全面的覆盖了整个销售周期，但浏览起来十分的简洁。它使用管理和业务的模型，但是其中涉及了很多现实生活中 的例子。经验丰富的专业人士可以从书中找到很多与自己相关的主题。新的销售人员可以学到如何去实施一个成功的销售策略。

This book is a must read for anyone in the profession of Sales and Business Development. While comprehensive in its coverage of the sales cycle but concise and quick to read. It uses management and business models but filled with real life examples. Seasoned professional can relate to many of the topics covered. New sales individuals can learn quiet a lot on how to implement a successful sales strategy.

About the Author/作者介绍：

Format:电子手稿

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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