DECEIVED WISDOM: WHY WHAT YOU THOUGHT WAS RIGHT IS WRONG

Book ID/图书代码： 04560012B58944

English Summary/英文概要： A skeptic’s guide to debunking popular science myths and much "received wisdom" that is just plain wrong

Accessible, clear, and humorous, this book answers questions people have pondered over for a lifetime, such as: Why did your mother remind you to take off your coat when inside, or you won’t "feel the benefit" when you leave? Why would someone advise that what you need to cool down is a nice cup of tea? And must you really let red wine breathe first to improve its taste? It also covers why urinating on a jellyfish sting does not help, why cellphones won’t give you cancer, and why recycling aluminum cans is not a waste of time. With clear and witty writing, this book examines the science behind many popular myths, revealing why many "truths" we think we know, we don’t really know at all.

Chinese Summary/中文概要： 是否妳常被媽媽提醒進屋後要把外套脫掉否則外出會覺得很冷？妳是否在氣頭上時常被建議喝一茶舒緩情緒冷靜下來？妳是否已厭惡別人老是告訴你喝紅酒前要先醒酒以增進口感？如果是的話，那麼這本將是妳必讀得一本書！許多我們熟悉的所謂“常識”，常常我們並未真正瞭解其真實，還是有什麼科學理論或相關根據的支持。作者將集結我們最常聽到〝迷思〞常識，以科學角度探究其真相。(Vincent)

Awards/获奖情况：Bradley has hit number 5 in the e-book bestseller list in the Uk.
David Bradley is one of the best science communicators. His clear and witty writing examines the science behind the statements to reveal the truth behind many popular myths.
“There is much deceived wisdom in the world – from fitness fallacies to dietary deceptions and countless miscellaneous misconceptions. Given that human beings are inquisitive by nature it might seem odd that so much misinformation is out there swirling around and confusing us, but perhaps it’s not that surprising. All too often we expect definitive answers to our questions in an instant rather than having to puzzle over a problem and work it out for ourselves, which means it’s very tempting to reach for an instant answer without worrying about whether it’s right or not. Moreover, it’s often easier to remember a piece of received wisdom – say a memorable aphorism or a soundbite – than to look more closely at a given topic and extract the truth. Yet to simply accept any statement of fact that comes your way unthinkingly is to miss out on a world of fascinating facts and information, where all too often the received wisdom is simply incorrect ... So, if you’d like to get the facts straight, read Deceived Wisdom and ready your weapons to debunk the know-alls and their misbegotten myths.” – from the introduction-周芸2013-3-4

About the Author/作者介绍： David Bradley，在科學相關通信領域工作已有25年，曾替雜誌《新科學人》，報章媒體《電訊報》、《衛報》等撰寫相關文章報導。在他的部落格www.sciencebase.com上有更多科學知識的文章。
David Bradley has worked in science communication for almost 25 years. He has written for ’New Scientist’, the ’Telegraph’, the ’Guardian’ and many other publications, as well as contributing to and editing books including ’The Bedside Book of Chemistry’. He has won awards for his writing and blogging, including ’Daily Telegraph’ Young Science Writer of the Year. He blogs at www.sciencebase.com and tweets as @sciencebase to more than 20,000 followers. He lives in Cambridge, England, with his wife and children.

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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