THE JET SEX: AIRLINE STEWARDESSES AND THE MAKING OF AN AMERICAN ICON
Book ID/图书代码： 13567913B60911
English Summary/英文概要： In the years after World War II, the airline stewardess became one of the most celebrated symbols of American womanhood. Stewardesses appeared on magazine covers, on lecture circuits, and in ad campaigns for everything from milk to cigarettes. Airlines enlisted them to pose for publicity shots, mingle with international dignitaries, and even serve (in sequined minidresses) as the official hostesses at Richard Nixon’s inaugural ball. Embodying mainstream America’s perfect woman, the stewardess was an ambassador of femininity and the American way both at home and abroad. Young, beautiful, unmarried, intelligent, charming, and nurturing, she inspired young girls everywhere to set their sights on the sky.
In The Jet Sex, Victoria Vantoch explores in rich detail how multiple forces—business strategy, advertising, race, sexuality, and Cold War politics—cultivated an image of the stewardess that reflected America’s vision of itself, from the wholesome girl-next-door of the 1940s to the cosmopolitan glamour girl of the Jet Age to the sexy playmate of the 1960s. Though airlines marketed her as the consummate hostess—an expert at pampering her mostly male passengers, while mixing martinis and allaying their fears of flying—she bridged the gap between the idealized 1950s housewife and the emerging "working woman." On the international stage, this select cadre of women served as ambassadors of their nation in the propaganda clashes of the Cold War. The stylish Pucci-clad American stewardess represented the United States as middle class and consumer oriented—hallmarks of capitalism’s success and a stark contrast to her counterpart at Aeroflot, the Soviet national airline. As the apotheosis of feminine charm and American careerism, the stewardess subtly bucked traditional gender roles and paved the way for the women’s movement. Drawing on industry archives and hundreds of interviews, this vibrant cultural history offers a fresh perspective on the sweeping changes in twentieth-century American life.
Chinese Summary/中文概要： 在二战之后，空姐成为了美国女性最著名的一群代表。空姐出现在杂志封面上，做巡回演讲，为各种商品做广告。航空公司还招募他们拍摄公众宣传片，与国际政要交往甚密，甚至穿上超短裙在理查德•尼克松的就职舞会上做礼仪小姐。空姐在国内国际都代表了美国主流社会的完美女人，有良好的影响。她们年轻，漂亮，自由，聪明，迷人，有教养，激励年轻女孩们把目光投向更辽阔的天空。
在《空姐文化》中，Victoria Vantoch分析了空姐形象代表美国形象这一现象的形成，包括商业战略，广告，种族，性欲和冷战政治等。从40年代起健康的邻家女孩形象，到空姐文化盛行时魅力端庄的女性，再到60年代性感女郎无不代表着美国文化的进程。航空公司把空姐塑造成飞机上的女主人，用马蒂尼酒疏解男乘客对飞行的恐惧，她们就像是50年代理想的主妇和新兴职业女性形象的综合。从国际层面中谈，在冷战期间，空姐就像是自己国家和民族的代言人。
时尚的美国空姐代表着美国中产阶级人民的生活，并且是消费者的风向标，她们是资本主义成功的代表，与同行苏联国家航空公司，俄罗斯航空公司形成了鲜明的对比。作为女性魅力和美国野心的典范，空姐巧妙地扭转了传统的性别观念，为妇女运动铺平了道路。这个充满活力的文化历史为20世纪美国生活的巨大改变提供了一个新的视角。（XAT）
Awards/获奖情况：“《空姐文化》研究了空姐作为美国典范的影响，令人印象深刻。50,60年代的人都对当时的空姐记忆深刻，她们就像是美丽的化身，在飞机上带我们踏上奇妙的旅程。文章的风格明快真实，不管是学者和大众读者都会被这部作品吸引。”——《激情与悖论》的作者，Lois Banner
“作品很真实，研究了美国文化中的空姐文化。看得出作者下了大工夫，故事的叙述中穿插着对空姐的个人采访。Victoria Vantoch也对一个产业的转变为我们做了详细的描述，每次转变中，性别因素也都被考虑了进去。”——《到处都是坏女孩——Helen Gurley Brown的生活》的作者，Jennifer Scanlon
About the Author/作者介绍： 维多利亚在华盛顿邮报，美国新闻与世界报道和洛杉矶时报上已发表诸多作品，并从事记者和历史学家的工作。她是“三人行手册”的作者，获得美国南加州大学历史学博士学位。Victoria Vantoch is a journalist and historian whose work has appeared in the Washington Post, U.S. News and World Report, and the Los Angeles Times. She is the author of The Threesome Handbook and has a doctorate in history from the University of Southern California.
Format:HARDCOVER
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