HOW TO START A CREATIVE BUSINESS: THE JARGON-FREE GUIDE FOR CREATIVE ENTREPRENEURS
Book ID/图书代码： 04460013B61337
English Summary/英文概要： This book is an invaluable resource for any creative with a great business idea. Starting your own business does not need to be a complicated and daunting process and serial entrepreneur, Dragon’s Den investor and business educator Doug Richard, shows you how. He sets out a ten-point plan teaching creatives how to shape their startup business into a success.
Written in plain English, without the dense text and technical jargon of other business books, and illustrated with visual cues to help the message stick, Doug’s practical advice is accessible to all. Real-life case studies are interspersed throughout from successful creative startups that include, Tatty Devine, Paul Smith, Time Out and LoveFilm, which expand upon the theory and bring it to life.
In 10 chapters, Doug asks the fundamental questions any aspiring creative entrepreneur must answer.By following the questions from start to finish, and working through the get your hands dirty activities, you will get the theory first and then apply that theory in a practical way to the real world and your own business. By the time you reach the last question, you will have the foundation of a very solid creative business.
Chinese Summary/中文概要： 这本书对于任何一个富有创意的经营理念来说都是非常宝贵的资源。
开创你自己的事业不需要复杂和艰巨的过程，连环创业者、“龙的巢穴”的投资者、以及商业教育家道格•理查德将告诉您怎样去做。他列出了一个满分创意教学计划，来教你如何把刚启动的企业塑造成功。
这本书用简单的英语写，没有其他业务书籍密密麻麻的文字和术语，而且运用了插图说明这样的视觉线索来突出文章的重点，道格具有实际意义的建议对任何情况都是适用的。现实生活的案例研究是穿插在成功的创意创业例子中的，包括Tatty Devine、保罗•斯密斯、超时和爱电影，这能够扩展理论以及把理论融入实际生活。
在第十章，道格问了一些基础问题——任何一个有抱负的创意企业家都必须回答的问题。伴随着这些问题的开始到结束，通过你的亲身实践，你会第一个学到理论知识，并将它以一个实际可行的方式运，用到你自己真实生活里的事业中。当你做到最后一个问题是，你将会拥有非常坚实的创新事业的基础。(LNL)
Awards/获奖情况：
About the Author/作者介绍： 道格•理查德是英国加利福尼亚州的一个连环创业者和天使投资人。当理查德作为“龙”，在BBC电视节目“龙穴”前两个系列中以投资者出现时，他开始为公众所知晓。随后，他因为“理查德报告”、“企业家的宣言”，以及其他一些针对改善英国创业和小型企业的措施，而出名。
他经常应邀出现在BBC和金融新闻网络上，谈论一些商业计划和经济发展。在他的职业生涯中，道格已经获得了许多荣誉和奖项，他还是第一个获得“The Queen’s Award for Enterprise Promotion”的美国人。除此之外，因为他对教育创业的贡献，道格成为了RSA的研究员和埃塞克斯大学的荣誉教授。
四年前，道格开办了创业学院，通过这所学校，他已经教了12,000个创业者成功所需的技能。去年，道格开办了创意创作学校，是唯一一所免费教富有创造性的人们，如何把创作爱好转化为生活中可持续事业的学校。
Doug Richard is a UK based Californian serial entrepreneur and angel investor. Richard came to public prominence as a result of the BBC TV programme Dragons’ Den, where he appeared as a ‘dragon’, or investor in the first two series. He subsequently became known for the Richard Report, the Entrepreneur’s Manifesto and several other initiatives directed at improving UK support for startups and small businesses.
He is regularly invited to appear on business initiatives and economic development pieces with some frequency on the BBC and financial news networks. Doug has received a host of honours and awards during his career and was the first American to receive The Queen’s Award for Enterprise Promotion. Amongst others, he became a fellow of the RSA and received an Honorary Doctorate of the University of Essex for his contribution to entrepreneurship education.
4 years ago Doug started School for Startups through which he has educated over 12,000 startups on the skills required to be successful. Last year Doug started School for Creative Startups with the sole remit of teaching creative people how to turn their creative hobbies into sustainable lifestyle businesses.
Format:电子手稿
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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