NUDGE, NUDGE, THINK, THINK: EXPERIMENTING WITH WAYS TO CHANGE CIVIC BEHAVIOUR
Book ID/图书代码： 02000013B61496
English Summary/英文概要： ’A pathbreaking book that for the first time brings smart policy insights into contact with creative, rigorous testing.This book sets the standard for all future scientific evaluations of "what works".’
Donald P. Green, Columbia University, USA
How can governments persuade citizens to act in socially beneficial ways? Thaler and Sunstein’s book Nudge drew on work from behavioural economics to claim that citizens might be encouraged through ’light touch interventions’ (i.e.nudges) to take action.This ground-breaking successor to Nudge is now available in paperback, with a new preface.In it, Peter John and his colleagues argue that an alternative approach to nudge also needs to be considered, based on what they call a ’think’ strategy. Their core idea is that citizens should themselves deliberate and decide their own priorities as part of a process of civic and democratic renewal.The authors not only set out these divergent approaches in theory but they offer evidence from a series of experiments to show how using techniques from ’nudge’ or ’think’ repertoires work in practice and how that practice is made effective.
Chinese Summary/中文概要： 政府如何能够说服公民以有益于社会的方式来进行活动呢？Thaler和Sunstein合著的《点到为止》一书从行为经济学中摘录了许多著作来说明公民可以通过“灵巧干预的方法”（这个方法在《点到为止》一书中提到）受到鼓励，从而采取有益于社会发展的行动。这本突破性的书是《点到为止》的第二版，现在以平装书发售，它附有新的序言。 在这本书中，Peter John和他的同事们声称他们也需要考虑点到为止的另一种方法，它是基于他们所称的一种“思考”的技巧。 他们的核心观念在于公民们应该考虑、决定他们自己首要的事情来作为公民和民主革新过程的一部分。作者们不仅陈列了这些理论中存在分歧的方法而且还提供了从一系列实验中获得的真理来体现“点到为止”或者“思索”两本书中的实用技巧在实践中是如何运作的，并且如何让这种实践更加有效。(Susie)
Awards/获奖情况：In sum, Nudge, Nudge, Think, Think not only informs the reader about how nudge and think strategies can be combined, but also about what the potential benefits and drawbacks of such strategies are for a range of public behaviours. -- Sander Van Der Linden LSE British Politics and Policy blog 20111120
About the Author/作者介绍： Peter John, Sarah Cotterill和Liz Richardson在英国曼彻斯特大学政治经济管理学院担任教授。Alice Moseley, Graham Smith, Gerry Stoker 和 Corinne Wales在英国南安普顿大学公民和民主中心担任教授。Peter John, Sarah Cotterill and Liz Richardson are based at the Institute for Political and Economic Governance (IPEG), University of Manchester, UK.
Alice Moseley, Graham Smith, Gerry Stoker and Corinne Wales are based at the Centre for Citizenship and Democracy, University of Southampton, UK.
Format:TRADE PAPERBACK
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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