BRANDING FOR BLOGGERS: TIPS TO GROW YOUR ONLINE AUDIENCE AND MAXIMIZE YOUR INCOME

Book ID/图书代码： 06840013B61774

English Summary/英文概要： Essential advice for bloggers to help them reach more readers and earn money from their blogs. There are more than 54,000 new blogs started every day around the world. The stark reality is that most will fail because bloggers don’t have enough information aboutmarketing themselves. The key to any successful marketing plan is a strong brand. Branding for Bloggers features tried-and-true, it-worked-for-me methods of branding from a rich mix of professional bloggers and branding experts. Bloggers will learn how to define their brand, establish it to grow the reach of their blog, and use their new brand identities to start earning money online. 60 color photographs and illustrations

Chinese Summary/中文概要： 一些为博主准备的建议，帮助他们吸引更多的读者，从博文中赚钱。全世界每天有54,000篇博文发表，然而，现实是残酷的，大多数人会失败，因为博客里没有足够的信息来营销他们自己。任何营销计划成功，关键在于有一个强大的品牌。《博客的品牌》的特点在于真实可靠，从五花八门的品牌博客和品牌专家那里获得的方法有一个是对我行之有效的。博主要学习如何定义自己的品牌，建立它来让自己的博客成长，并使用它们的新品牌身份来从网上赚钱。这本书里有60张彩色照片和插图。(LNL)

Awards/获奖情况：

About the Author/作者介绍： 纽约职业发展学院具有得天独厚的优势来指导无论是初玩博客者还是经验丰富的博主。学校的老师给全世界的学生写博客，让他们可以在家学习课程。“这是专业博客的完整教材。”

扎克•海勒是一个专业致力于在数字时代的市场营销专家和博主。扎克的风格融合了道德规范以及成功企业的创意和创业公司的创意火花。他的项目包括在纽约市远程教育有限公司的营销总监博客，和他自己在ZachHellerMarketing.com的营销博客。

New York Institute of Career Development is uniquely positioned to coach both beginning and experienced bloggers. The school teaches blogging to students all over the world via their home-study course, “The Complete Course in Professional Blogging.”

Zach Heller is a blogger and marketing professional dedicated to marketing communications in the digital age. Zach’s style blends the no-nonsense ethic of successful businesses with the originality and spark of creative entrepreneurship. His projects include a director of marketing blog at Distance Education Co. in New York City, and his own marketing blog at ZachHellerMarketing.com. He is the author of the book The Fundamentals of Email Marketing: 7 Things You Need to Know to Achieve Success. He lives in New York City.

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Complex/Traditional Chinese/繁体中文：AVAILABLE

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