MARKETPLACE 3.0: REWRITING THE RULES OF BORDERLESS BUSINESS
Book ID/图书代码： 12580013B61913
English Summary/英文概要： The CEO behind Rakuten and Kobo, Hiroshi Mikitani, reveals how his unique approach to empowerment and collaboration defy conventional wisdom, and are the future of growth and globalization strategy.
If Web 2.0 described the shift from static to interactive life on the Web, then 3.0 is the next sea change — driven by personalization, intelligent search, and user behavior. And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of e-commerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail “ecosystems,” where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet’s power, and will define the 3.0 era.
Rakuten has already pioneered this new model, and MARKETPLACE 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to completely remake or sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. MARKETPLACE 3.0 is an exciting new vision for global commerce, from a company that’s challenging all the accepted wisdom.
Chinese Summary/中文概要： 乐天的CEO三木谷浩史揭示了他独特的方法是如何通过授权和与人协作来挑战老一套的规则，这是未来增长和全球化战略。
如果网络2.0描述了网上静态生活到动态生活的转变，那么3.0是下一个翻天覆地的变化——由个性化，智能搜索，以及客户的行为推动。这个发展将对我们在网上的所见、所买以及行为产生巨大的影响。拒绝其他领先的互联网零售商开发的电子商务实践的零和、自动销售机模式，这些人仅仅把互联网看成是速度和利益的促进者。三木谷浩史认为一个备用模式通过允许玩家自己设定程序中每一步，可以让商家，消费者和都获利。他设想零售的“生态系统”，让世界各地的中小型实体企业合作伙伴，能够在网络市场最大限度的发挥他们的客户基础和服务能力。他也展示了为什么强调过度竞争合作，通过自上而下的控制以及短期收入和长期增长的定制是迄今为止最好的利用互联网力量的方式，这将定义3.0时代。
乐天已经率先推出这种新的模式，《市场3.0》提供了很多它在日本和世界各地成功的例子。三木谷浩史揭示公司如何实施了全球性的思维（包括要求其所有员工讲英语，即使在东京）；如何包含吸收新收购的公司，而不是采用完全改造或出售他们的急功近利的方法；以及如何在不牺牲共同利益的情况下，在速度和质量上与零售商竞争。《市场3.0》对于全球电子商务来说是一个令人兴奋的新视野，这是一个公司对公认智慧的挑战。（LNL）
Awards/获奖情况：Here is the link to the article. http://www.internetretailer.com/2013/06/11/rakuten-moves-austria
About the Author/作者介绍： 三木谷浩史是世界电子商务市场上第三大公司乐天的创始人和行政总裁，该公司的业务横跨欧洲，美洲和亚洲的十几个国家，并在2012年“福布斯”世界最具创新力公司中排名第七。三木谷浩史是互联网传道者，他的 Twitter feed拥有超过430,000名追随者。他曾在很多地方演讲，包括EG8论坛，DLD会议以及 Y Combinator’s Startup School。并且他是国家和国际广播以及印刷媒体的专栏人，包括CNN，华尔街日报，彭博社，“福布斯”，“纽约时报”，洛杉矶时报，环球邮报，“经济学家”，“金融时报”等等。三木谷浩史从哈佛商学院获得了工商管理硕士学位，并于2012年获得了哈佛商学院的最高荣誉之一，校友成就奖。他现在住在日本东京。
乐天将是销售市场的一个很大推动者，被附在每个国家的联系人名单里，如果需要，你可以在不同地方联系名单上的人。名单上的每个人都非常热衷于《市场3.0》。请注意，在马来西亚、印度尼西亚和泰国，他们有接触，所以在中国，台湾和越南这些领土上提交它是非常重要的。
Hiroshi Mikitani is the founder and chief executive of Rakuten, the third largest e-commerce marketplace company in the world, with operations in over a dozen countries across Europe, the Americas and Asia, and ranked 7th among Forbes’ World’s Most Innovative Companies of 2012. An Internet evangelist, he has more than 430,000 followers of his Twitter feed, and has spoken at many events including the eG8 Forum, DLD Conference and Y Combinator’s Startup School. Mikitani has been featured in national and international broadcast and print media, including CNN, The Wall Street Journal, Bloomberg, Forbes, The New York Times, the Los Angeles Times, The Globe and Mail, The Economist, and the Financial Times, among others. Mikitani received an MBA from Harvard Business School, and in 2012, was presented with one of HBS’s highest honors, the Alumni Achievement Award. He lives in Tokyo, Japan.
As Rakuten will be a big driver of sales, attached is a list of contacts in each country so that you may contact the person in your respective territory if needed. Everyone on the list is extremely enthusiastic about MARKETPLACE 3.0. Please note that they have contacts in Malaysia, Indonesia, and Thailand so it is very important to submit in these territories as well as China, Taiwan, and Vietnam.
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE(到期可授)
Sales in other countries/其他国家销售情况：
原文第一章内容：暂无
手稿：暂无
大纲：暂无