HOW TO GET YOUR OWN WAY

Book ID/图书代码： 07750013B61920

English Summary/英文概要： In today’s competitive world, being ‘savvy’ has never been more important. Whether you like it or not, your head is full of biases that influence how you behave. Drawn from the observations of two former officers in the British Army Intelligence Corps, How To Get Your Own Way is divided into five sections: writing & grammar – how to write for effect, making sure you get noticed and taken seriously; biases – how we’re all biased and how to defend against the mind games of others. Explores influencing people by exploiting their biases, defending yourself against attacks on your biases, improving your decision-making and arguing more effectively; body language – understanding people, spotting lies and gaining extra insight; statistics – how to develop a critical eye and spot when statistics are being manipulated; sales techniques – defend yourself from the manipulation of retailers and use the techniques to win yourself a bargain. How To Get Your Own Way uses easy-to-follow, real-life examples and laymen’s language to give you the tools to defend yourself, as well as showing you how to use them to influence other people’s actions and to challenge their decisions or claims.

Chinese Summary/中文概要： 在当今这个充满着竞争力的世界，“睿智”已然成为了最不可或缺的重要特质。不论你喜好与否，你的头脑中都充满着各种影响你的行为的偏好。《随我所欲》由从两位曾于英国军事情报集团工作的前军官所著，全书共分为五个部分：写作与语法---关于如何有效地写作，确保自己得到注意并被严肃对待；偏好---我们为何都是有所偏好的以及该如何在别人的头脑游戏中捍卫我们自己的形象。通过研究那些有影响力的人们，在偏好面前捍卫自己，提升自己的决策能力并能够更有效地进行探讨与论证；肢体语言----了解人们，识别谎言，获得额外的敏锐洞察力；数据----当数据已为人为篡改，如何敏锐的辨别；销售技巧---在零售商们的诱导下保持冷静，并运用技巧为自己赢得让利。《随我所欲》中运用了大量简单易学、来自现实生活的案例以及平实易懂的语言，从中你不仅将获得捍卫自身形象的工具，还将了解该如何使用它们去影响他人的行为并改变他们的决定与言语。（DC）

Awards/获奖情况：

About the Author/作者介绍： 克雷格•史瑞福斯和保罗•伊斯特均为曾服役于情报集团的军官。克雷格著有畅销作品《语法的规则》（与保罗合著）， www.balance-today.org是一个参考资料网站，主要对有关于偏好及谬误推理的流行故事集话题故事进行分析，让人们看到随意评论和自以为是的信息所带来的严重后果。

Craig Shrives and Paul Easter are officers serving with the Intelligence Corps. Craig is the author of the bestselling Grammar Rules and (with Paul) www.balance-today.org, a reference site that analyses popular and topical stories featuring bias and fallacious reasoning to highlight the consequences of poor critical thinking and prejudiced messaging.

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