DO DISRUPT: CHANGE THE STATUS QUO OR BECOME IT

Book ID/图书代码： 12773913B62631

English Summary/英文概要： This book is about disruption. About doing things differently. About having ideas that will change the world. That will at least change your world. It’s also about delivering those ideas.

Do Disrupt is a workbook that will help you create ideas and take them from concept to market. It will encourage you to define your customer, identify the competition…and then out-smart them. You’ll also find out why you need a chat with your Nan and a tape measure.

It’s not enough to shake things gently. It’s about thinking big. Being innovative. Making a difference.

Chinese Summary/中文概要： 这本书是关于如何突破创新，用不同的方式去做事，用不同的理念去改变世界。至少改变你的世界。书中还为展示了一系列创意思路。
《突破》是一本帮助您开拓思路，并把这些创意思路运用到市场中去的一本工作手册。它将帮助您如何去定义规划你的客户，和竞争对手…从而奇招制胜。你还会从这本书中发现为何你需要与一位自己的智慧长着倾心而谈，从而为自己找到一个衡量的标准。 仅仅稍作改变是远远不够的。这是一个需要你去从大处着眼的时候。用创新思路来改变一切。(Sandy)

摘要：

○ 如何把你的创新商业理念运用到市场中去

○ 提供一种交互式的工作簿形式

○ 为年轻企业家和任何一位想要创业的年轻人士的创意理念

○ 本书的作者马克•莎兰经营着一家创意环保咨询公司

Awards/获奖情况：

About the Author/作者介绍： 马克•莎兰经营着一家名叫Tickety Boo的创意环境咨询公司。他曾与世界上一些大小企业一起开发新产品和服务-在这当中，为他们节约了碳流量(技术术语)和一亿英镑。他与公司和个人企业共同协作，帮助他们拓展思路。(有意思的是)他是DoLecture的一个演讲者，培训师，和合伙创立人。除此以外，他还帮助管理着一家合营公司提供设计和战略商业蓝图。

Mark Shayler runs an innovation and environmental consultancy called Tickety Boo. He has worked with some of the world’s largest and smallest businesses to develop new products and services – and in the process, saved them shed loads of carbon (technical term) and over ￡100 million. He works with companies and individuals to help them develop ideas and move on. He’s a public speaker (quite funny), trainer, a founding partner of the Do Lectures. He also helps run Good for Nothing – a collaborative group that deliver design and strategy work for good causes, for nothing.

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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