THE UPCYCLE: BEYOND SUSTAINABILITY - DESIGNING FOR ABUNDANCE

Book ID/图书代码： 08882013B62834

English Summary/英文概要： From the authors of Cradle to Cradle, we learn what’s next: The Upcycle

The Upcycle is the eagerly awaited follow-up to Cradle to Cradle, one of the most consequential ecological manifestoes of our time. Now, drawing on the lessons gained from 10 years of putting the Cradle to Cradle concept into practice with businesses, governments, and ordinary people, William McDonough and Michael Braungart envision the next step in the solution to our ecological crisis: We don’t just use or reuse resources with greater effectiveness, we actually improve the world as we live, create, and build.

For McDonough and Braungart, the questions of resource scarcity and sustainability are questions of design. They are practical-minded visionaries: They envision beneficial designs of products, buildings, and business practices—and they show us these ideas being put to use around the world as everyday objects like chairs, cars, and factories are being reimagined not just to sustain life on the planet but to grow it. It is an eye-opening, inspiring tour of our future as it unfolds in front of us.

The Upcycle is as ambitious as such classics as Rachel Carson’s Silent Spring—but its mission is very different. McDonough and Braungart want to turn on its head our very understanding of the human role on earth: Instead of protecting the planet from human impact, why not redesign our activity to improve the planet? We can have a beneficial footprint. Abundance for all. The goal is within our reach

Chinese Summary/中文概要： 《循环利用的奥秘》是继《从摇篮到摇篮》这本书出版之后，人们翘首以盼的一本书，它是我们时代最重要的生态宣言之一。现在,这本书将积累10年所获得的经验奉献给企业,政府,和普通民众,William McDonough和MichaelBraungart设想解决我们生态危机的下一个步骤:我们不只要更有效地使用或者循环使用资源,我们必须真正地改善我们生活，创造的世界。 对于本书的两位作者来说，资源稀缺和可持续发展的问题归根结底是设计的问题。他们都是有实际头脑的远见者：他们设想有益的产品设计,建筑物,和商务操作——他们展现给我们的这些理念每天在世界各地被广泛利用，这些都是我们司空见惯的日常物品诸如，椅子、汽车和工厂，它们不仅让地球上的生命拥有可持续发展的环境，而且延长了它们的使用时间。 这是我们未来一次令人大开眼界,激发灵感的旅行 ,因为它淋漓尽致地展现在我们面前。 本书的两位作者想要转变我们对于保护环境的看法：除了保护我们生活的地球免于受到人为污染的影响，我们为什么不重新设计我们的活动来改善地球的环境呢？我们想要达到的目标是触手可及的。(Susie)

Awards/获奖情况："Stimulating and inventive." ---Kirkus

About the Author/作者介绍： 威廉•麦克多诺(William McDonough)是一名美国生态建筑师，还是威廉•麦克多诺合作公司的创始人。迈克尔布罗格特是一位德国的化学家。他们一起合作创办了麦克唐纳布罗格特化学公司，在2002年，他们合著出版了《从摇篮到摇篮》。

William McDonough is an architect and the founding principal of William McDonough & Partners, Architecture and Community Design, based in Charlottesville, Virginia. From 1994 to 1999, he served as dean of the school of architecture at the University of Virginia. In 1999 Time magazine recognized him as a Hero for the Planet, stating that "his utopianism is grounded in a unified philosophy that-in demonstrable and practical ways-is changing the design of the world." In 1996, he received the Presidential Award for Sustainable Development, the highest environmental honor given by the United States. Michael Braungart is a chemist and the founder of the Environmental Protection Encouragement Agency (EPEA) in Hamburg, Germany. Prior to starting the EPEA, he was the director of the chemistry section for Greenpeace. Since 1984 he has been lecturing at universities, businesses, and institutions around the world on critical new concepts for ecological chemistry and materials flow management. Dr. Braungart is the recipient of numerous honors, awards, and fellowships from the Heinz Endowment, the W. Alton Jones Foundation, and other organizations. Winner of several AudioFile Earphones Awards and a multiple finalist for the APA’s prestigious Audie Award, Alan Sklar has narrated nearly two hundred audiobooks, including Black Hawk Down by Mark Bowden, The Kennedys: America’s Emerald Kings by Thomas Maier, and The Looming Tower by Lawrence Wright. Named a Best Voice of 2009 by AudioFile magazine, his work has earned him a Booklist Editors’ Choice Award (twice), a Publishers Weekly Listen-Up Award, and Audiobook of the Year by ForeWord magazine. The Dartmouth graduate’s theatre credits include Hamlet, The Taming of the Shrew, The Seagull, and many modern roles. Alan has also narrated thousands of corporate videos for clients such as NASA,Sikorsky Aircraft, IBM, Dannon, Pfizer, AT&T, and SONY. For several years, he has been the spokesman for TracFone Wireless Co. and can often be seen and heard on TracFone radio and TV spots and infomercials."I am so pleased, as is my husband, to have found a narrator that holds our attention so well that we have come to compare every other narrator to him (you). So far we have found none with such a talent as yours. We very much plan to listen to as many of your works as we can find." -Sandi King, a letter to Mr. Sklar

Format:TRADE PAPERBACK

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