THE ART OF SOCIAL SELLING
Book ID/图书代码： 00431013B63021
English Summary/英文概要： Companies that aren’t selling socially...are selling themselves short. Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to:
• Use content and conversations to build online relationships that transition to sales
• Execute realistic sales strategies for each of the major social media platforms
• Spot social media trends that may influence future buying behaviors
• Sell online in B2B and B2C environments
• Turn social shares (likes, favorites, +1s) into social sales
• Set tangible goals
• Use online tools and analytics to track social influencers and identify relevant conversations as they are happening
Complete with a chapter dedicated to capturing mobile sales—a segment poised to explode as the adoption of smartphones and tablets grows—The Art of Social Selling is essential reading for every sales professional.
Chinese Summary/中文概要： 不借用大众社交的形式实施销售的公司。。。都是十分短视的。
如今的社交媒体平台，如facebook、twitter、linkedln以及pinterest等都正在改变着消费者们做出消费决定的方式。。。。。。因此，融入这些网络社区群体已逐渐变成了一种不可或缺的销售策略。这本充满智慧和实用性的指南将为你枚举具有参考价值的调查研究和真实的案例，用详细的方法论告诉你该如何通过社交媒体提升销售额，扩大客户基础。在本书中，读者们将学会：
•通过内容描述与对话交谈的形式，建立网络联系，最终转化为销售力。
•针对每一个主要的社交媒体网络平台，实施切实可行的销售策略。
•聚焦关注可能会对未来的消费行为产生影响的社交媒体潮流风向。
•使用B2B和B2C商贸的形式在网络上进行销售。
•将社交分享行为（如，最喜欢等）转化为社交销售。
•设立可实现的销售目标。
•使用线上工具去分析与跟踪社会影响力人群，辨识有效对话。
本书最后将以一篇有关于手机销售的文章作为终篇---随着智能手机和平板电脑的销量剧增，手机销售正静待着下一个销售爆发点的到来----《社交销售的艺术》是每一个销售人员不可错过的阅读。（DC）
Awards/获奖情况：
About the Author/作者介绍： 谢侬•比洛是一名数码市场倡导者，顶级销售类书籍的作者，著有《模拟开始网上销售》《一切归一》。现阶段她正为一家全球IP电话公司管理其网络销售，并关注主流一代的动向。她的博客OnlineMarketingToGo.com主要关注探讨了关于社交媒体、社交销售、手机营销策略以及实质性提升等话题。
SHANNON BELEW is a digital marketing advocate and top-selling author of Starting an Online Business for Dummies, All-in-One. She currently manages the online marketing and lead-generation efforts for a global IP telephony company. Her blog, OnlineMarketingToGo.com, focuses on topics including social media, social selling, mobile strategies, and content development.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
原文第一章内容：暂无
手稿：暂无
大纲：暂无