TRUE ALIGNMENT
Book ID/图书代码： 00431013B63033
English Summary/英文概要： Alignment is the single most critical business challenge for any organization and its leaders. Without it, inefficiency, conflict, and disengagement will cripple your ability to provide value to your customers. Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. To do this effectively, leaders need to clearly define the vision and strategies that support that brand intention and ensure these are manifested in the roles, expectations, and goals of each and every member of the organization. A blueprint for businesses of all types and sizes, True Alignment reveals how to: decipher customer expectations; define the brand as a solution to the customer’s needs; turn the unique selling proposition into the mission; create a company culture where everyone is aligned to this vision - and responsible for living the brand promise; and more. Whether you’re a manager, a business owner, an executive, or CEO, True Alignment is an essential resource that will help you compete and succeed in today’s complex and rapidly changing business environment.
Chinese Summary/中文概要： 不论是对任何组织或是其领导人而言，联合都是唯一一个最褒贬不一的商业挑战方式。不采用联合的合作方式，则意味着低效率、矛盾重重和用心度大打折扣，这些都将严重损害你的实力，使得你难以为顾客提供最大化的价值。公司与顾客交流沟通并传达其承诺与品牌信誉的能力决定着其自身的生死存亡。为了提高效率，领导者必须清楚地确定有助于品牌发展的方向，制定相应的政策，与此同时确保公司组织内每一个人的角色、期望、以及目标都能够得以实现。《有效联合》可谓是适用于各种类型和规模企业的商业蓝图手册，它将教会你：解读客户期望、根据客户需求定义品牌价值、让独一无二的销售企划成为奋斗目标、营造让人人都深感其中的企业文化氛围---最后让自己无愧于品牌期许等。不论你是一名企业的管理者还是所有者，是企业的执行者还是CEO，《有效联合》都将是一本必不可少的资源书，它将帮助你在当下高速变化发展且日益复杂的商业环境下更好的完成工作任务并获得成功。（DC）
Awards/获奖情况：
About the Author/作者介绍： 艾加•帕克是一名获奖演说家、作家、导师以及决策训练师。他拥有The Business Code™的全球认证，并为组织联合、转型及发展等提供独特的方式指导。EDGAR PAPKE is an award-winning speaker, author, facilitator, and executive coach. He has received worldwide recognition for The Business Code™, providing a unique approach to organizational alignment, change, and performance.
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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