THE LENOVO WAY: MANAGING A DIVERSE GLOBAL COMPANY IN RAPIDLY CHANGING TIMES
Book ID/图书代码： 02740013B63126
English Summary/英文概要： The parallel journeys of two top executives at Lenovo, the world’s largest seller of PCs and one of China’s greatest cross-border success stories . At the time of its merger with IBM PC seven years ago, no one believed it could be done, but Lenovo now holds 16% of the global market share, having seen 14 consecutive quarters of growth just as the rest of the industry has been shrinking. The reason: its people, and a leadership that has gone to painstaking lengths to embrace a culture of diversity from the ground up.
Authors Gina, a star in China with more than three million Sin Weibo (Chinese Twitter/Facebook) followers, and Yolanda, an award-winning African-American IT executive, are chief architects of Lenovo’s inclusive corporate strategy. By diving in to the strange and unfamiliar worlds of their colleagues on opposite sides of the world, they experienced first-hand what it truly means to “go global.” They became role models for both their Lenovo colleagues, and any business executive seeking to learn and operate in new markets around the world.
Gina and Yolanda would be classed as true pioneers in any market. The Chinese have a saying: “Would you rather be the head of a chicken or the tail of a phoenix?” Do you choose the safety and familiarity of being in control of something small – your own community, your set ways of thinking and doing business – or are you willing to give up the security and comfort of all that you know to be part of something bigger? Most Chinese, or indeed any average person, would answer the former.
Tails of Phoenix is much more than a business book on globalization. Accessible and engaging, it captures the personal stories of two women executives from widely divergent backgrounds who swapped countries, redefined family structures, and operated at the highest levels of a company that was itself breaking new ground.
Chinese Summary/中文概要： 超越惠普、挑戰三星、吞下美國 IBM，聯想是大陸最成功的跨國公司。
這家企業是如何克服文化差異，扭轉局勢?
幾年前聯想與IBM正在合併時，沒有人看好這個併購案未來的發展，但如今其他同業正在委縮，聯想卻能擁有16％全球市佔率，連續14季的獲利成長。聯想成功的其中原因就是運用人才，肯定不同文化的多樣性。
在這本前所未有的著作，由聯想裡兩位高階經理人，一位是從美國派駐北京的Yolanda Conyers和由北京派駐美國的Gina Qiao，兩人捨近求遠的學習之旅，她們的親身力行不僅重新定義「全球化」的真正含義，也緊密扣合著聯想在科技產業的發展。在本書中，她們分享如何應對中西文化差異帶來的挑戰，兩家企業磨合的過程和舉家遷移的經驗談。
Awards/获奖情况：
About the Author/作者介绍： Gina Qiao(喬健)曾是負責聯想與 IBM 電腦事業部整合的小組成員之一，她在人力資源部門扮演重要的角色，負責整合兩家公司不同的人力資源系統與企業文化。現在擔任人力資源副總裁，負責組織發展、全球人才以及培養公司文化。
Yolanda Conyers曾是戴爾全球採購主管，領導供應團隊，負責制定人力資源及市場多元化政策，包括招聘、教育，現為聯想負責文化整合與多元化的副總裁。
Gina Qiao The eighth highest ranking female executive in China according to Fortune China, in many ways Gina (Jian) Qiao’s steady climb from the secretary to the C-suite of the largest PC seller in the world reflects the extraordinary growth story of both China and Lenovo.
As leader of the computer giant’s HR function, Gina oversees the organizational development, global talent, compensation and benefits for more than 30,000 employees across 60 countries, nurturing a corporate culture that is so diverse that six out of the nine leaders on the Lenovo’s Executive Committee are of different nationalities.
Yolanda Conyers as the first global diversity officer at a Chinese multinational company, Yolanda Conyers is both a pioneer in the field of human resources and one of the chief architects of the cultural integration between computer giants Lenovo and IBM PC Division. In effect, she helped redefine the meaning of global diversity.
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：Rights sold: Indonesian, Chinese, Russian
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