EVENT POWER: HOW GLOBAL EVENTS MANAGE AND MANIPULATE

Book ID/图书代码： 10350013B63291

English Summary/英文概要： Events dominate our screens, our lives, and increasingly global geopolitics. Analysis of events and their management has remained rooted in leisure and management studies - until now. This break-through book provides an introduction to event management, while also situating events in questions of power and social control.

Rojek powerfully argues that events are essential elements in corporate-state partnerships of ’invisible government’ that have revived the romance of charity as to form illusory communities, while cloaking power imbalances and social inequalities. Events are moving politics from the old idea of ’the personal is political’ to the new, more seductive notion that ’representation is resistance’. Wielding rich case studies from the World Cup and the Olympics to Live Aid, Burning Man and Mardi Gras, Rojek presents a dazzlingly original account of communication power, social ordering and control. It is essential reading in media & communication studies and across the social sciences.

Chinese Summary/中文概要： 可以说，不论是荧幕之上还是我们的生活之中都充斥着各式各样的事件，有些甚至可以毫不夸张称其为全球地缘政治。时至今日，不论是出于兴趣的研究还是专业的管理学习，对于各类事件的分析及管理都已成为必不可少的基础性工作。这本开创性书籍将引领我们进入事件管理的全新领域，并与此同时枚举大量关于权力和社会控制的事件供读者参考。

罗杰克以强有力的论据向我们证实：国家公司化的合伙方式作为“隐形的政府”的一种存在形式，使得美好的慈善事业再度成为可能，而非是仅仅存在于幻想中的社会形态，而各种事件则是构成其的必不可少的元素，这样的一种存在形式还可以同时掩盖权力的分布不均和社会的不平等之处。各类事件正缓缓地将政治从古旧的“个人即政治”的理念中解放出来，并将其推向一个全新的、更具诱惑力的理念：“表达即为抗议”。罗杰克轻车熟路的为我们呈现各类丰富的案例研究资料，从世界杯到奥林匹克再到”拯救生命“（旨在消除全球贫困及援助非洲的慈善演唱会组织）、火人节以及狂欢节等，他让我们看到沟通力、社会制度以及掌控力令人炫目的起源。本书是媒体与交流研究以及社科研究的必读书目。（DC）

Awards/获奖情况：How do global events capture our imagination? Rojek gives us some compelling answers to questions we have yet to formulate. A fascinating and truly path-breaking study.Frank Furedi Emeritus Professor of Sociology, University of Kent

Event Power should be compulsory reading for all students studying public relations, public communication and event management. Rojek skilfully weaves together a compelling argument illustrated by many international cases and examples as he explores the way in which emotional and relational capital is generated by transcendent events designed as strategic communication. His critical account explores issues of performativity, impression management, authenticity, altruism, professionalisation, spirituality and power, in addition to addressing topics such as management gurus. An additional valuable feature of the book is the inclusion of three case-studies, of which two focus specifically on events managed by public relations consultancies. Overall, this is a terrific and persuasive account that blends a range of theoretical insights with empirical evidence. Jacquie L’Etang Professor of Public Relations and Applied Communication, Queen Margaret University, Scotland

About the Author/作者介绍： Brunel University, UK, http://www.brunel.ac.uk/sss/sociology/staff-profiles/chris-rojek

英国布鲁内尔大学

http://www.brunel.ac.uk/sss/sociology/staff-profiles/chris-rojek

Format:HARDCOVER

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