SOFTWARE TAKES COMMAND
Book ID/图书代码： 02000013B63534
English Summary/英文概要： Software has replaced a diverse array of physical, mechanical, and electronic technologies used before 21st century to create, store, distribute and interact with cultural artifacts. It has become our interface to the world, to others, to our memory and our imagination - a universal language through which the world speaks, and a universal engine on which the world runs. What electricity and combustion engine were to the early 20th century, software is to the early 21st century. Offering the the first theoretical and historical account of software for media authoring and its effects on the practice and the very concept of ’media,’ the author of The Language of New Media (2001) develops his own theory for this rapidly-growing, always-changing field.
What was the thinking and motivations of people who in the 1960 and 1970s created concepts and practical techniques that underlie contemporary media software such as Photoshop, Illustrator, Maya, Final Cut and After Effects? How do their interfaces and tools shape the visual aesthetics of contemporary media and design? What happens to the idea of a ’medium’ after previously media-specific tools have been simulated and extended in software? Is it still meaningful to talk about different mediums at all? Lev Manovich answers these questions and supports his theoretical arguments by detailed analysis of key media applications such as Photoshop and After Effects, popular web services such as Google Earth, and the projects in motion graphics, interactive environments, graphic design and architecture. Software Takes Command is a must for all practicing designers and media artists and scholars concerned with contemporary media.
Chinese Summary/中文概要： 在21世纪之前软件已经取代了多样化的物理，机械和电子技术，用于创建，存储，分发以及与文化互动。它已成为对这个世界，对他人，对我们的记忆和我们的想象的接口-——以一种这个世界通用的语言，和一个通用引擎世界在其上运行。如果说20世纪初是电力和内燃机，那么软件就是21世纪初。提供的第一份具有理论性和历史意义的关于软件著作的解释以及它在实践中的效果并充分深化了软件的概念。《新媒体的语言（2001）》的作者为这一快速增长的，总是变化的领域开发了自己的理论。
什么是那些在1960年和20世纪70年代建立的概念和实用技术的为当代媒体软件，如Photoshop, Illustrator, Maya, Final Cut and After Effects打下基础的人们的思想和动机？如何做好自己的接口和工具塑造当代媒体和设计的视觉美学？此前媒体专用工具进行了模拟和扩展软件后会发生的“中”的想法是什么？它仍然是有意义的谈论不同的媒介呢？LEV MANOVICH回答了这些问题，并通过主要媒体应用程序，如Photoshop详细的分析支持他的理论论证和After Effects，流行的Web服务，如谷歌地球，并在运动图形，互动的环境中，平面设计和建筑项目。本书是对代媒体所有执业设计师和媒体艺术家和学者来说很必要的。(LNL)
Awards/获奖情况：“电脑还未改变媒体 - 它们击碎有这一想法的媒介。LEV MANOVICH连接软件社会的圆点，从图层在Photoshop中的数据，解释和意义层次。 ”-Martin Wattenberg，数据艺术家和科学家
“LEV MANOVICH是唯一的一个相比只讲电脑理论的实干的媒体理论者。在搜索网上的的”天鹅绒革命，软件的黑幕背后是Manovich的同行。在那里，他发现了混合的语言和顺畅的工作流程，推动当今的无所不在的动画，排版，设计，和真人的组合 。 - Ellen Lupton，当代设计展会的策划者，Cooper-Hewitt 国家设计博物馆
“通过计算机文化的原始媒介和”媒体软件，如Photoshop和After Effects的一个探索历史的理论分析，等等，这是必要的阅读有兴趣的人是如何的软件已经改变了我们的工作方式，创造和感知这个世界。- Tanya Clement，得克萨斯大学奥斯汀分校信息学院，美国
"Computers haven’t transformed media--they’ve shattered the very idea of a medium. Lev Manovich connects the dots of software society, from layers in Photoshop to layers of data, interpretation, and meaning.” - Martin Wattenberg, Data Artist and Scientist
"Lev Manovich is the only media theorist around who is talking not just about what computers do but how they do it. In search of mass media’s ‘Velvet Revolution,’ Manovich peers behind the black curtain of software. There he discovers the hybrid languages and slippery workflows that drive today’s ubiquitous mix of animation, typography, design, and live action." - Ellen Lupton, Curator of Contemporary Design, Cooper-Hewitt National Design Museum
"Through a theoretical analysis of the computer as cultural metamedium and a probing history of ’media software’ such as Photoshop and After Effects, among others, this is essential reading for anyone interested in how software has changed how we work, create, and perceive the world." - Tanya Clement, School of Information at the University of Texas, Austin, US
About the Author/作者介绍： Lev Manovich是《软电影：导航数据库（2005）》的著者以及被描述为自从Marshall McLuhan最具影射性和范围最为广泛的媒体史《新媒体的语言（2001）》的著者。Lev Manovich是在纽约市立大学研究中心的一名教授、在加州理工学院作信息与电信技术软件研究计划的主任以及欧洲研究生院的客座教授。Lev Manovich is the author of Soft Cinema: Navigating the Database (2005), and The Language of New Media (2001) which was described as "the most suggestive and broad ranging media history since Marshall McLuhan." Manovich is a Professor at CUNY Graduate Center, a Director of the Software Studies Initiative at California Institute for Telecommunications and Information Technology, and a Visiting Professor at European Graduate School.
Format:电子手稿
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