THE ELF ON THE SHELF: A CHRISTMAS TRADITION
Book ID/图书代码： 02173013B63710
English Summary/英文概要： Destined to be a new Christmas classic around the world, The Elf on the Shelf is a US phenomenon, with 2.5 million sold from 2008-December 2011. Featuring a fun and imaginative board book packaged with a 10-inch plush elf, The Elf on the Shelf teaches young children that around the Christmas holidays, Santa is too busy to notice how everyone behaves, so he sends his scout elves throughout the world so that they can report back to him. The child or children in a family name the elf, and the parents move the elf around the house every night before Christmas. Elves are very good listeners but Santa has told them they must not talk. And the elves aren’t to be touched or the magic will go away.
Hitting the bestseller lists at USA TODAY, THE WALL STREET JOURNAL and named as an all around bestseller for PW kids books,Elf on the Shelf was also a #1 bestseller on the Barnes and Noble website. Also a social media success, it has 7,564 twitter followers and 9245 followers on Facebook.
4.2 million people watched the CBS special THE ELF ON THE SHELF: An Elf’s Story, the animated movie made by Martin Scorcese’s daughter, Catharine. Aired as a holiday special on CBS the day after Thanksgiving in the US, it garnered more than 4.2 million viewers. Due to overwhelming demand CBS ran it again to reach an even wider audience.
Projected revenue for THE ELF ON THE SHELF is $25 million for 2012.
The elves are manufactured in China and the creator will send prices for various number discounts for the elves for foreign publishers. According to book and toy markets, the reason for the success of The Elf on the Shelf is that "elves have never really gotten their due."
Chinese Summary/中文概要： 此书是讲圣诞节的小孩书，虽然有文化差异，但是因为圣诞节在中国，商家打小孩的主意，我们可以在商业的市场里为孩子加入一点想象力的东西！
《书架上的妖精》已成为美国的一个社会现象，成了圣诞节的新传统。
从2008年到2011年12月为止，此书已卖出250万。
该书包装十分有趣，硬纸包装里坐着个10英寸的长毛绒质地小妖精。
圣诞假的时候，圣诞老人太忙了，以至于他不能注意到所有人的需求，所以他把小妖精们派往世界各地，他们能够直接汇报给他。
孩子们可以自己给妖精起名字，家长们在圣诞节前夜把妖精放到房子的某处。妖精们是很好的倾听者，但是圣诞老人告诫他们不可以说话。
还有，千万别碰到妖精，要不然魔法会消失的。
另外，42万人在感恩节后一天收看了CBS台《书架上的妖精：一个妖精的故事》的动画电影。(Flora)
Awards/获奖情况：
About the Author/作者介绍： Carol Aebersold，《书架上的妖精》作者之一，另一个作者的母亲。
Aebersold也是三个孩子的祖母，她把时间花在《书架上的妖精》的素材收集，演讲和跟圣诞老人的直接沟通上。
Chanda Bell，全职妈妈，也和她妈妈以及双胞胎姐妹Christa Pitts一样，是CCA and B publishing的联合首席执行官。Chanda从西乔治亚大学毕业后，为5-8年级的孩子教授英文，社会学科和阅读。她为当地的学校设计了一套矫正阅读课程。
Carol Aebersold, co-author of The Elf on the Shelf: A Christmas Tradition® and mother to co-author Chanda Bell, was born in Texas and lived the first 12 years of her life in northern Indiana. Aebersold graduated from the University of Tennessee with a B.A. in Music Education and has called the South home ever since.
A mother of three and a grandmother of three, Aebersold divides her time by traveling in support of The Elf on the Shelf, motivational speaking, and staying in direct contact with Santa Claus.
Chanda Bell co-author of The Elf on the Shelf: A Christmas Tradition ®, is not only a writer, but a full-time mom and co-CEO of CCA and B publishing and owner alongside her mother, Carol Aebersold, and her twin sister, Christa Pitts. With a B.A. in middle grades education from the University of West Georgia, Chanda taught English, social studies, and reading to grades 5-8. As a teacher, Bell designed a remedial reading curriculum for a local school system and was commissioned to design a county wide reading skills test.
Aebersold and Bell have appeared in countless national print and broadcast pieces, including CBS’s The Talk, National Public Radio, and USA Today.
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Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
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