GET CLIENTS NOW!: A 28-DAY MARKETING PROGRAM FOR PROFESSIONALS, CONSULTANTS, AND COACHES(THIRD EDITION)
Book ID/图书代码： 00431013B63902
English Summary/英文概要： "Get Clients Now!" has helped thousands of independent professionals dramatically increase their client base. With this uniquely practical guide, it’s easy to replace scattershot marketing and networking efforts with proven and targeted tactics. Using a simple cookbook model, the book helps readers identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan. A structured 28-day program then outlines exactly what they need to do to put it into action. Now fully updated, the third edition combines tried-and-true marketing practices with new ideas for reaching clients. Readers will learn: how to choose the best marketing tactics for their situation and personality; hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing; online networking and prospecting, social media, and internet marketing strategies that really work; advice on integrating online and offline tactics; tips for dealing with fear, resistance, and procrastination; and more. Complete with worksheets, exercises and all-new examples. "Get Clients Now!" remains the definitive guide on winning new business.
Chinese Summary/中文概要： 《马上赢得客户！》已让成千上万的独立专业人士的客户群数量急剧增加。有了这本独特的实用指南，很容易用成熟的和有针对性的战术取代漫无目的的营销和网络努力。这本书用一个简单的食谱模型，可以帮助读者识别目前的市场推广活动中缺少的成分， 从选项菜单中选择正确的策略和工具，并创建一个完全自定义的行动计划。结构化28天计划，然后概述了他们需要做的内容，最后把它付诸行动。现已全面更新，第三版结合了可靠的营销实践和获得客户的新想法。读者将学习：
如何针对他们的处境和个性选择最佳的营销策略；用关系营销的力量取代非生产性上门推销的方法；真正起作用的在线网络与勘探，社交媒体和网络营销策略；关于在线和离线战术整合的建议；处理恐惧，阻力和拖延的技巧等等。还有工作表，练习和全新的例子。《马上赢得客户！》保留了赢得新业务的明确指导。(LNL)
Awards/获奖情况：“一本为专业人士和顾问准备的优秀、有效的28天营销方案。”——读书
“如果你一直在等待电话铃响，你最好阅读《马上赢得客户！》。”——艾伦•魏斯博士，畅销书《百万美元的顾问》的作者
“为顾问提出了一个成功的营销计划最重要的两个因素：一个简单、易于遵循的结构化过程，和开始的动机并坚持下去。”——里克•弗里德曼，《构建IT咨询实践》的作者
“包含了大量操作简单，易于使用的战术，以帮助您销售您的服务。” ——虚拟助理论坛
"A brilliant and effective 28-day marketing program for professionals and consultants..." -- Bookwatch
"If you’ve been waiting for the phone to ring, you’re better off reading Get Clients Now!" -- Alan Weiss, PhD, bestselling author of Million Dollar Consulting
"...presents the two most important elements for a successful marketing program for consultants: an easy, yet structured process to follow, and the motivation to get started and keep at it." -- Rick Freedman, author of Building the IT Consulting Practice
"...contains a wealth of simple, easy-to-use tactics to help you market your services."--Virtual Assistant Forums
About the Author/作者介绍： C•J•海登是主认证教练，著名演说家，以及“商业翅膀有限责任公司”的董事长，这家公司教自雇专业人士以较少的努力来赚更多的钱。
C. J. HAYDEN is a Master Certified Coach, popular speaker, and principal of Wings for Business, LLC, a firm that teaches self-employed professionals to make more money with less effort.
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
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