PUTTING IT ON PAPER: THE GROUND RULES FOR CREATING PROMOTIONAL PIECES THAT SELL BOOKS

Book ID/图书代码： 06564004B08690

English Summary/英文概要： Strategies for creating a compelling book marketing kit that draws the attention of book buyers and the media are presented in this insider’s guide to successful book promotion. Laying a solid foundation for the development of all book marketing materials, this step-by-step guide includes tips for developing an author biography that makes the author irresistible, organizing an article to position the author as an expert, and getting a foot in the door with an informative catalog sheet. Addressing specific solutions for unique needs, the advice provided is appropriate for those just publishing a book as well as those interested in pumping some life back into already existing titles.

Chinese Summary/中文概要： 《把它写在纸上：如何为图书销售创作推广性文章》把准备一份图书宣传资料这一烦琐、艰涩的工作简化成了一条条你能理解的策略、你可以实施的可行步骤。这对刚刚踏入写作行业的作家来是所的确是个完美的起点，而它对那些正在寻找最新写作素材的作家老手们来所生意则是让他们眼前一亮的东西。这本参考工具书省却各式狂轰烂炸般的广告宣传，以务实的方法去理解、创作和运用为了促进图书销售所制定的图书宣传资料。

Awards/获奖情况："The most concise, informative book I have ever read." ---Karen Ammond, President, KBC Media Relations

"This is the resource you need to guide your book’s promotion." ~ Tony Scire, author of "The Power of 2"--- Review

"This is the resource you need to guide your book’s promotion." ---Tony Scire, author of The Power of 2

"With tips like these, any author can create outrageous results." ---Jill Lublin, best selling author of Guerrilla Publicity and Networking Magic, CEO, Promising Promotions

About the Author/作者介绍： Dawn Josephson is an editor, ghostwriter, idea development consultant, and public speaker. She has been an editor-in-chief for Cutting Edge Media, a national magazine publisher; a frequent contributor to The Entertainer, a Central Florida arts and entertainment magazine; an advertising copywriter for small and mid-sized businesses; and a technical writer for Computer Support Inc., a national software company. She lives in Hilton Head Island, South Carolina.
大师级写作培训师，DAWN JOSEPHSON禀赋了领袖们运用印刷文字来提高自己的可信度、给自己定位并且赢利的力量。DAWN通过一对一的培训方式、以信息研讨会的模式，外加生动的提示，教授客户如何创作出令人难以抗拒的、足以使他们定位为专家级作家的图书、文章以及营销资料。 DAWN 八岁时出版了第一篇作品。她现在已撰写出版了1500篇文章、20本图书，其中一部份是替别人代笔的。

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

原文第一章内容：暂无

手稿：暂无

大纲：暂无