HOW TO BUILD A BILLION DOLLAR APP: A STEP BY STE P GUIDE TO TURNING YOUR SMART IDEA INTO A GLOBAL BUSINESS

Book ID/图书代码： 07980013B65222

English Summary/英文概要： A billion humans now have smartphones. We’ve downloaded more than 500,000 different apps more than 35 billion times. Apps are not only changing the way we communicate, shop, interact and travel, but they are becoming the dominant platform by which we manage many parts of our lives. Despite this, there are only a handful of mobile businesses that have cracked the code to making it billion-dollar big. George Berkowski is one of the masterminds behind one app on its way to breaking into this elite group - Hailo - the smartphone app which allows users to hail taxis from their mobile phones. In How to Build a Billion Dollar App, George draws on his experiences as Head of Product at Hailo, founder of internet dating startup WooMe (sold to Zoosk in 2011) and advisor to Fly Victor (the startup currently revolutionising - and disrupting - the private aviation industry) to show readers how to translate an idea for an app into a real world service, product and business. How to Build a Billion Dollar App provides practical advice on the nitty-gritty of building an app-based business - from the mechanics of user acquisition to securing the funding necessary for growth - interwoven with the inside story of Hailo and other billion dollar apps including Angry Birds, Whatsapp, Snapchat and Square. It will be essential reading for anybody with a great idea for an app-based business.

Chinese Summary/中文概要： 软件应用程序改变了我们交流,购物,玩乐,互动和旅游的方式，这项新技术的开发所引发的全民支持率也可能创造出有史以来最大的商业机遇。在这本书中，一连串科技企业家，成功地向市场推出出租车软叫车软件的George Berkowski，其背后的创新理念，让你独览这些运用科技力量而成功获取数十亿美元背后的秘籍。(Sandy)

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About the Author/作者介绍： George Berkowski (Australian by birth, educated at MIT) was one of the masterminds behind one of the few apps which has broken into the elite group of apps with vast earning power, Hailo. He was Head of Product in this company until September 2013, and he was responsible for transforming the vision of the company’s founders into a hugely successful business. He is now an advisor at Fly Victors, the startup that is shaking up the world of private jet hire. He sold his first startup WooMe to Zoosk.com (the world’s largest online dating company) in November 2011, and was involved in MirCorp (the company that helped Dennis Tito become the world’s first ’space tourist’). He is Chairman of the MIT Enterprise Forum UK and is a regular speaker on the London and New York tech scenes.

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