THE INNOVATIVE SALE: UNLEASH YOUR CREATIVITY FOR BETTER CUSTOMER SOLUTIONS AND EXTRAORDINARY RESULTS

Book ID/图书代码： 00431013B65337

English Summary/英文概要： When it comes to strategies, salespeople usually veer toward one of two extremes: operating analytically ...or by the seat of their pants. In this groundbreaking book on sales creativity, readers will learn how to integrate the right-brain aptitude for innovation with the left-brain affinity for logic and process. The result is a fresh, dynamic approach that addresses customers’ needs while expanding the salesperson’s entire way of thinking. Packed with real-life examples and powerful principles, The Innovative Sale reveals how to: define the sales challenge; question assumptions and look for ways to reframe the problem; mine unrelated situations for fresh solutions; get comfortable with feeling lost as you explore new directions; and break some rules and learn to "grow with the flow". The Innovative Sale draws on the work of pioneering geniuses in design, architecture, and the arts to help salespeople develop a predictable creative process. With the tools and tips of this game-changing book in hand, they’ll unleash their own unique powers of intuition and innovation, and land more sales than ever before - in ways they never imagined possible.

Chinese Summary/中文概要： 每当探及策略，销售人员总是易于倾向于两种极端：在操作执行的过程中进行分析。。。。。。或是凭直觉和经验行事。本书是一部关于创新式销售的全新指南性书籍，从中读者们将学会如何将右半脑的创新性倾向与左半脑对于逻辑思维和推理的习性像结合。由此便可获得全新且充满活力的途径，更好的在拓宽销售人员思维方式的过程中全面地表达客户的需求。《创新式销售》中还囊括有真实的生活案例及相关的种种有力原则，并将为你揭示如何定义销售挑战；探寻消费并寻找重新定义这一问题的方法；通过与自身无关的情境寻求全新的解决之道；在探寻新方向的过程中，即便产生迷失感也能保持平和并很好的适应其中；打破规则并学会“随波逐流”。《创新式销售》将引用来自设计、建筑、以及艺术界创新式天才们的作品，帮助销售人员们研究制定出一套可预测控制的创新程序。掌握了这本划时代书籍中的工具和小建议，一定会以一种你无法想象的全新方式，帮助你释放内在的强大本能与创新力，获得前所未有的销售佳绩。(DC)

Awards/获奖情况：“不论是你本人还是你的销售人员。。。。。。都将发现本书中充满着各种毋庸置疑的实用策略，帮助你撼动世界，让你的销售水准更上一层楼。 ” --Anna Jedrziewski, 零售分析师

“You, your sales staff…will find this book chock-full of proven strategies for shaking things up and moving your sales to a new level. “ --Anna Jedrziewski, Retailing Insight

About the Author/作者介绍： 马克•唐诺罗是SalesGlobe的一名管理人员，SalesGlobe是一家效能咨询与服务公司主要与一流企业进行合作，为其提供销售战略、销售程序创新、销售团队的培训与发展以及销售补充。他著有 "What Your CEO Needs to Know About Sales Compensation- Connecting the Corner Office to the Front Line" 一书，并是SalesGlobe论坛的创始人，该论坛是一个思想领导与研究小组，主要与一流商业学校开展合作交流。

马克拥有北卡罗来纳州大学教堂山分校MBA学位及费城艺术大学BFA学位。他还担任艺术大学及路德维希交响乐队的董事会董事。

Mark Donnolo is managing partner with SalesGlobe, a sales effectiveness consulting and services firm that works with leading companies in the areas of sales strategy, sales process innovation, sales team coaching and development, and sales compensation. He is the author of "What Your CEO Needs to Know About Sales Compensation- Connecting the Corner Office to the Front Line" and founder of the SalesGlobe Forum, a thought leadership and research group that works with leading business schools.

Mark holds an MBA from the University of North Carolina at Chapel Hill and a BFA from The University of the Arts in Philadelphia. He serves on the Board of Trustees of The University of the Arts and the Board of Trustees of the Ludwig Symphony Orchestra.

Format:

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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