SOCIAL M: HOW YOUR START-UP CAN TAKE ON THE BIG BOYS TODAY

Book ID/图书代码： 00755013B65750

English Summary/英文概要： Does your start-up need exposure, promotion and branding that is known to everyone? Now marketing opportunities once only open to the big boys are available to you at very low cost. Let Jacky Tan, who has spent years transforming small start-ups into successful brands, show you the secrets to:

✤ Building an adaptable, yet strong and competitive brand
✤ Positioning your company as an expert in your field to millions of potential customers around the world
✤ Ensuring your start-up is well-featured in media everywhere — from Internet search engines to print publications.

Chinese Summary/中文概要： 你是否处在事业起步阶段，需要曝光度，推广度和品牌知名度？现在有些商业机会很适合刚开展事业的大男孩们，且只需要很低的成本。杰克.谈多年致力于将刚起步的企业变成知名的大品牌，他的秘密是：

✤建立接受程度高，强大有竞争力的品牌

✤将你的公司定位成该领域的专家，吸引全球几百万的潜在客户

✤确保你的公司媒体推广度够宽——从网络到出版刊物一处不落(XAT)

Awards/获奖情况：“《社交媒体》是这个星球上最适合小公司经营者们发家起步的手册了。”——大卫.沃德基拉沃，德基拉广告公司首席运营官

“杰克运营着新加坡最成功，最有创意的博客。他在新加坡商业，市场和社交媒体中是位意见领袖和舆论影响者，真正掌握着市场的脉搏。”——克里斯.J.里德，“单元城市”首席营销官

“Hands down, this is the most timely and relevant tactical marketing manual on the planet for small business marketers.”~ David Wojdyla COO, & Wojdyla Andvertising

“Jacky is one of the most positive and creative bloggers in Singapore. A true thought leader and opinion former in the world of Singaporean business, marketing and social media, Jacky really has his finger on its pulse.”~ Chris J Reed

Chief Marketing Officer, Cellcity

About the Author/作者介绍： 杰克.谈是位资深的作家，演讲者，他在博客中教授现代市场学，社交媒体品牌技巧。他的文章被刊登在多本知名商业媒体杂志中，例如《雅虎！小企业》，《新加坡商业评论》等。他的博客为http://marketingstrategyexpert.wordpress.com,，杰克还被推特网评为新加坡最具影响力的40为名人之一。

杰克的作品还有《利用社交媒体吸引聪明客户》，该书在亚马逊电子图书区可以找到。他还是《新加坡青年人才》的主编，这个写作项目在于推荐优秀的新加坡青年。

Jacky Tan is a professional writer, speaker and blogger who teaches about modern marketing and social media branding skills. His articles have been published into various renowned business media and magazines such as Yahoo! Small Business, the Singapore Business Review and many more. He blogs at http://marketingstrategyexpert.wordpress.com, and is rated by Twitterholic.com as one of the 40 most influential Singaporeans on Twitter.

Jacky is also the author of Social Smart: Manage Smart Consumers on Social Media, which is available from Amazon’s Kindle Store. In addition, he is the founding editor of Young Talents Singapore, a writing project that grooms talented Singaporean youth.

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE(到期可授)

Sales in other countries/其他国家销售情况：

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