THEORIES OF THE MULTINATIONAL FIRM: A MULTIDIMENSIONAL CREATURE IN THE GLOBAL ECONOMY(SECOND EDITION)
Book ID/图书代码： 04289513B66037
English Summary/英文概要： ’Thankfully, the new edition of this popular book retains all that made the original so impressive and useful. Six important theoretical perspectives of the multinational company (MNC) are discussed at length and compared. Why MNCs exist, how they compete, and their impact on society are the big, eternal questions addressed by the book. What is new in this edition are: an updated description of the international environment, an evaluation of Buckley’s recent theory about the global factory, the influence of economic clusters like Silicon Valley on internalization theory, and a revised discussion of the organizational capability perspective. The book can be read and understood at multiple levels, from learning what each theory is about to appreciating the more subtle implications of their differences for firms and society. Despite the complexity of the subject, the book is an easy and enjoyable read. It is written in a lively, user-friendly style, with many illustrated examples.’- William G. Egelhoff, Fordham University, US
This expanded and updated edition of a successful textbook will be required reading for both undergraduate and postgraduate students of international business, international management and international economy courses.
The current debate about the multinational firm as an actor in the global economy is intense and many-sided. This thoroughly accessible and compact textbook presents, analyzes and compares six different theories of the multinational firm that have dominated the research in international business during the last four decades.
The author discloses the basic building blocks and assumptions behind each theory so the reader can reach a better understanding of why the multinational firm is looked upon in so many different ways by researchers and stakeholders.
Chinese Summary/中文概要： “值得庆幸的是，这本畅销书的新版本保留了让原版令人印象深刻和有益的要素。跨国公司中6点重要的理论观点被详细地讨论和比较。跨国公司为何存在、他们如何竞争以及他们对社会的影响等大的、永恒的问题，都由此书解答。这个版本中的新事物是：国际环境的最新描述、巴克利对去全球工厂的新见解的评价、例如硅谷这样的经济集群对国际化理论的影响、对组织能力视角的重新讨论。本书能够从多层次阅读和理解，从了解各理论的含义到理解对公司和社会产生的差异更微妙的影响。撇开主题的复杂性，本书还是很轻松和愉悦的。写作风格很活泼、采用倾向读者的风格，用了许多例子说明问题。”-----William G.Egelhoff，美国福特汉姆大学。
这是一本成果的教科书的外延与最新版本，应要求学国际商务、国际惯例和国际经济课程的本科生和硕士生阅读。
关于跨国公司在全球经济的作用，近来的讨论很激烈、也很片面。本书完全易行的、紧凑的教科书，展示、分析并对比了6中不同的理论，在过去的四十年间主宰者国际商务研究的跨国公司。
作者揭示了每个理论背后的基本构建和不同的假设，这样读者可以更好的理解为什么研究者和利益相关者对跨国公司的看法有很多不同。(LNL)
Awards/获奖情况：“值得庆幸的是，这本畅销书的新版本保留了让原版令人印象深刻和有益的要素。跨国公司中6点重要的理论观点被详细地讨论和比较。跨国公司为何存在、他们如何竞争以及他们对社会的影响等大的、永恒的问题，都由此书解答。这个版本中的新事物是：国际环境的最新描述、巴克利对去全球工厂的新见解的评价、例如硅谷这样的经济集群对国际化理论的影响、对组织能力视角的重新讨论。本书能够从多层次阅读和理解，从了解各理论的含义到理解对公司和社会产生的差异更微妙的影响。撇开主题的复杂性，本书还是很轻松和愉悦的。写作风格很活泼、采用倾向读者的风格，用了许多例子说明问题。”-----William G.Egelhoff，美国福特汉姆大学。’Thankfully, the new edition of this popular book retains all that made the original so impressive and useful. Six important theoretical perspectives of the multinational company (MNC) are discussed at length and compared. Why MNCs exist, how they compete, and their impact on society are the big, eternal questions addressed by the book. What is new in this edition are: an updated description of the international environment, an evaluation of Buckley’s recent theory about the global factory, the influence of economic clusters like Silicon Valley on internalization theory, and a revised discussion of the organizational capability perspective. The book can be read and understood at multiple levels, from learning what each theory is about to appreciating the more subtle implications of their differences for firms and society. Despite the complexity of the subject, the book is an easy and enjoyable read. It is written in a lively, user-friendly style, with many illustrated examples.’ - William G. Egelhoff, Fordham University, US
About the Author/作者介绍： Mats Forsgren，瑞典阿普萨拉大学商务研究系。Mats Forsgren, Department of Business Studies, Uppsala University, Sweden.
Format:TRADE PAPERBACK
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