THE GRAPHIC DESIGNER’S GUIDE TO CLIENTS (SECOND EDITION)
Book ID/图书代码： 06840013B66082
English Summary/英文概要： Time-tested strategies for attracting and retaining
clients.Renowned designer Ellen Shapiro offers time-tested techniques for
working with clients in the field of graphic design. In a series of one-on-
one interviews, leading designers such as Milton Glaser, April Greiman,
Marc Gobé, and partners in Pentagram discuss creative standards and
client relations. Their advice will help you:
• Identify what is distinct about
your services
• Market yourself effectively
• Meet and court clients
• Learn the corporate lingo
• Make effective presentations
• Believe in the work and sell
the work
• Obtain referrals
• Keep clients coming back
Executives from nineteen design-savvy clients—such as Klein Bikes,
the Knoll Group, and Barnes & Noble—offer candid perspectives on the
challenges, solutions, and triumphs of working with designers. Whether
you are courting your first clients or seeking greater success, you cannot
afford to be without this crucial resource.
Chinese Summary/中文概要： 好設計要有好客戶支持，該如何吸引及維繫客戶？
本書有以下知名平面設計師分享維繫客戶的方法：代表作為「I ♥ NY」的美國平面設計大師Milton Glaser；加州新浪潮代表人物，美國平面設計師April Greiman；著有《感動：創造『情感品牌』的關鍵法則》，世界前十大品牌行銷公司Desgrippes Gobe (現為Brandimage) 的合夥創辦人與前執行長Marc Gobé
本書也包含對設計眼光獨到、要求嚴格的大客戶分享與設計師合作的甘苦談，例如Klein Bikes、Knoll Group和Barnes & Noble等。
(Eva)
Awards/获奖情况：“Keep Ellen Shapiro’s practical, useful guide to corralling and pacifying
that ornery critter, the client, within easy reach at all times. You’ll need
it.” —Martin Fox, editor-at-large, Print
About the Author/作者介绍： Ellen Shapiro is a graphic designer and writer who heads Visual
Language LLC in Irvington, New York, which specializes in identity and
print projects for corporations and nonprofits. As a contributing editor
of Print and Communication Arts magazines, Ellen covers design issues,
personalities, events, and visual culture around the world.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
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