THE KOREAN WAY IN BUSINESS: UNDERSTANDING AND DEALING WITH THE SOUTH KOREANS IN BUSINESS
Book ID/图书代码： 02911013B66281
English Summary/英文概要： South Korean companies and technology have suddenly conquered the world. Samsung, Hyundai and LG are industry leaders and the global brands. Korean culture in the form of K-Pop music videos and "Korean Wave" films and TV dramas are watched everywhere from Tel Aviv to Singapore to Rio. Korean gourmet food trucks ply the streets of New York and LA, and kimchi has found a place on the shelves of well-stocked supermarkets around the world.
With just a fraction of Japan’s land area, less than half its population, and no natural resources—how have Korean companies managed to conquer the world in such a short period of time? What is the "secret sauce" of Korean business practices and companies that makes them so successful?
To find out, readers need more than statistics and company profiles. Learning the basics about Korean culture, about Korean social etiquette and Korean business culture, will enable you to understand for the first time how Koreans think and why they work so effectively to achieve their goals. This understanding will enhance your own effectiveness in doing business with Koreans, or in competing with them—whether in Korea or elsewhere. The Korean Way in Business is a must-read for business professionals who wish to know the secrets underlying the commercial practices and business success of modern-day Koreans.
Chinese Summary/中文概要： 南韓的企業及科技在全球的表現是有目共睹，三星、現代、LG等科技及重工業已為南韓擦亮金字招牌，韓國流行瘋(韓劇、偶像明星)也從亞洲逐漸蔓延到全球各地，此外韓國料理也開始出現在紐約及洛杉磯的街頭，「辛奇」kimchi不僅在全球超市都能到找到，甚至已申請成世界文化遺產。
南韓的國土不到日本的4/1，人口也只有日本的一半，卻乏天然資源，但是南韓的企業是如何在這麼短的時間征服全球，讓南韓從亞洲四小龍躋身世界第七個「20-50」俱樂部成員，正式進入已開發國家之列。究竟韓國企業有什麼「祕密武器」讓他們能如此成功？
找答案除了要了解南韓企業的財報及背景外，對韓國文化的認識也不可少，了解他們的社交禮儀及企業文化是幫助進入其商業思維的捷徑之一，進而增進與南韓企業往來的機會。
Awards/获奖情况：
About the Author/作者介绍： Boye Lafayette de Mente，美國作家、記者，是公認觀察及研究亞洲的權威，著有超過30本以上關於亞洲的書籍，包含Survival Korean, Etiquette Guide to China, Instant Chinese Japan Unmasked等。
Format:TRADE PAPERBACK
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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