REMAKING THE AMERICAN PATIENT: HOW MADISON AVENUE AND MODERN MEDICINE TURNED PATIENTS INTO CONSUMERS (ORIGINAL TITLE: SHOPPING FOR HEALTH)
Book ID/图书代码： 13014013B66335
English Summary/英文概要： • Explores the consequences of modern consumerism and modern medicine having come of age at exactly the same time
•Tracks the origins of patient empowerment that has become very popular in the U.S.
• Brings together recent scholarship on the history of 20th-century consumer culture with the extensive literature on the evolution of 20th-century American medicine
How have the dynamics of 20th-century consumer culture—in particular the robust development of advertising, marketing, and public relations—changed what it means to be a “good” patient? Patient empowerment is the idea that in order to get good health care, people must learn to “shop” for it with great care. In SHOPPING FOR HEALTH, “shopping” refers to practices that we now view as essential to taking care of our health: asking questions, keeping abreast of scientific developments, trolling for information, and second guessing accepted scientific wisdom and bureaucratic decision making.
While the idea of the “empowered” patient is usually portrayed as a product of the Internet revolution or the 1970s women’s health movement, Tomes locates its rise much earlier, in the
half-century before the 1970s. It may come as cold comfort to find out that the problems we face today did not start with the Internet, or that back in the supposed “good old days,” patients and physicians struggled over issues of economic interest and professional trust. But, as she shows, this history of the “co-evolution” of medicine and consumer culture has much to tell us about our current predicaments. According to Tomes, understanding where the shopping model came from,
as well as why it was long resisted in medicine, and why it finally “triumphed” in the late 20th century, is crucial in explaining why so many Americans still feel unhappy and confused about
their status as patients.
Chinese Summary/中文概要： • 探索现代消费主义和现代医学同时发展壮大的结果
• 对如今在美国如此普遍的病患授权追根溯源
• 对20世纪消费文化历史及美国医药发展的近期研究整合
20世纪快速变化的消费文化，尤其是在广告，市场和公关方面的蓬勃发展使得“好病患”这一概念发生了哪些方面的改变？病患授权的概念是为了获得好的医疗服务，病患必须学会为其买单。在《为健康买单》中，“买单”意味着病患要明白健康对我们是多么得重要：病患要学会积极询问，紧跟科学发展速度，了解医疗信息 ，接受科学智慧和政府决策决议。
病患授权通常被认为是互联网革命和上世纪70年代妇女健康运动的产物,托慕斯则认为病患授权的起源远远早于互联网革命，自20年代就有所兴起。我们当今面临的问题和因特网的兴起无关看起来并没有什么安慰作用，而我们不断回忆的美好过去中，病人和医生为了金钱利益和专业信任而纠缠不清。但是，正如同书中所述，现代医药和消费文化的共同发展历史对我们解决当前的困境都是有所裨益的。
正如托慕斯所说，了解消费模式的来源，为何患者一直抵抗这种消费模式以及为何它在20世纪后期终于取得胜利，对我们理解为何美国人站在病患的立场事总是那么不悦有很重要的作用。（XAT）
Awards/获奖情况：“A fluent and immensely readable chronology, minutely referenced, instructive and ruefully entertaining.”--New York Times
http://www.nytimes.com/2016/01/26/health/review-remaking-the-american-patient.html?_r=0
No historian other than Nancy Tomes could have succeeded so admirably in tracing the complicated path of medical consumerism through the major political and social developments of the twentieth century. A novel and highly readable account of the rise of the patient-consumer in the United States, Remaking the American Patient defines a new area of inquiry.--Christopher Crenner, University of Kansas Medical Center
About the Author/作者介绍： 南希 J.托慕斯（宾夕法尼亚大学博士），纽约州立大学石溪分校历史教授。托慕斯的著作有《病菌的福音——男人，女人和微生物的美国生活》（哈佛大学出版社，1998），此书荣获2002年美国科学历史协会颁发的韦尔奇奖章以及2001年科学社会史协会颁发的沃森•戴维斯奖和海伦•莫尔斯•戴维斯奖。Nancy J. Tomes (Ph.D., University of Pennsylvania, 1978) is a professor of history at
Stony Brook University. Tomes is the author of THE GOSPEL OF GERMS: MEN, WOMEN
AND THE MICROBE IN AMERICAN LIFE (Harvard University Press, 1998), which won the
2002 Welch Medal from the American Association for the History of Science and the 2001
Watson Davis and Helen Miles Davis Prize from the History of Science Society.
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Rights Status/版权销售情况：Simplified Chinese/简体中文：SOLD
Complex/Traditional Chinese/繁体中文：AVAILABLE
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