SAVING COMMUNITY JOURNALISM: THE PATH TO PROFITABILITY

Book ID/图书代码： 13014013B66571

English Summary/英文概要： How can community newspapers survive and thrive in the digital age? Drawing on case studies, business research, and strategic planning, Penelope Muse Abernathy offers a path to adaptation and success. Emphasizing the critical role of newspapers in informing and nurturing the communities they serve, Abernathy encourages newspapers to shed unnecessary costs associated with the pre-digital era, build community online, and take advantage of a wealth of new revenue opportunities.

Divided into five coherent and achievable lessons, and written with an eye toward a wide variety of community papers—from a 6,000 circulation weekly in eastern Kentucky to a 150,000 circulation weekly Spanish-language weekly in the heart of Chicago—SAVING COMMUNITY JOURNALISM is designed to help owners, publishers and editors of all kinds of community newspapers create and implement a new strategy that allows them to prosper in the 21st century.

Chinese Summary/中文概要： 在数字信息时代，社区报刊业又该如何存活与繁荣？通过引用大量的研究案例、进行商业调查并制定策略，佩内洛普•慕斯•阿伯内西将为我们带来一种新的途径，帮助我们完成调适并获得成功。阿伯内西强调了报纸在为社区提供信息和培养社区文化方面所扮演的至关重要的角色，她鼓励报纸行业避免与前信息化时代所相关的不必要开销，建立网上社区并好好利用各种新的财政机会。由五个相互联系又可实现的独立部分组成，并参考了大量社区报纸的事例与经验---从肯塔基州周发行量6000份的报纸到芝加哥中心地带周发行量150000份的西班牙语杂志，《拯救社区报刊业》将致力于帮助业主、出版商、编辑以及无数的社区杂志去制定出全新的战略，并付诸实施，使得社区报纸能够在21世界获得繁荣与发展。（DC）

Awards/获奖情况：

About the Author/作者介绍： 佩内洛普•慕斯•阿伯内西，曾担任《华尔街日报》和《纽约时报》执行总监，北卡罗来纳大学新闻与数字媒体经济系奈特主席。

Penelope Muse Abernathy, formerly an executive with the Wall Street Journal and the New York Times, is Knight Chair in Journalism and Digital Media Economics at the University of North Carolina at Chapel Hill.

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Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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